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Podcast: Driving the right CRE decisions with the right data

Michael Creamer • 11/15/2021

It's no secret that the right data drives better decision making, and with more data points than ever, businesses are using insights to inform their portfolio strategy and optimise the spaces they occupy.

But there are still so many questions when it comes to corporate real estate, like which data is the most valuable? Can we use wellness and productivity data to shape the way we design space for better employee experiences; how is this linked to company purpose? And does a modern CRE team require data scientists to analyse and make sense of huge amounts of information?

Listen in as Michael Creamer, Chairman Global Occupier Services EMEA at Cushman & Wakefield discusses all of these questions and more with Adam Hoy, Head of Worldwide Real Estate & Facilities at GSK and Marnix Mali, Director of Real Estate & Workspace Services at


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