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Portfolio Optimization Portfolio Optimization

​​Portfolio Optimization: Aligning CRE with Business Strategy​

In this episode of The Team Around the Table, we uncover the importance of aligning corporate real estate to overall business strategy—and why it’s at the top of the C-suite agenda. Richard Middleton leads this conversation with Michele Barkinge, and Dimitris Vlachopoulos. Find out how proactivity and robust decision-making are at the heart of successful integrated portfolio management. 

Portfolio Optimization: Five Lessons Learned 

  1. Optimization is about More Than Cost Savings 
    Optimizing your real estate portfolio transcends cost considerations. It entails strategic goal alignment, operational efficiency, workplace experience and talent management—all while integrating ESG considerations. It can be transformational or incremental, depending on the scale and scope of changes.  

  2. Understanding Your Business’s Priorities is Essential 
    Portfolio optimization requires a business-centric approach—one that aligns the real estate portfolio with an organization’s priorities and broader business objectives. Understanding industry trends and considering new ways of working is essential to tailor real estate solutions that align to each company’s overall business strategies.  
  3. Integrated Data and Analytics for Robust Decision-Making 
    Data—both internal company data and external market data—plays a central role in portfolio optimization, with insights into space utilization, market trends, competitor dynamics, talent demographics and ESG risks. Leveraging diverse data sources and advanced analytics tools enables robust decision-making and strategic planning.  

  4. Gain a Global Perspective 
    With a growing emphasis on global projects that align real estate portfolios with broader business strategies, portfolio optimization extends beyond local or regional considerations. Understanding global market dynamics and adapting to new ways of working are critical for success in a global context. 

  5. Capitalize on Opportunities for the Future Proactively 
    Portfolio optimization presents significant opportunities for forward-thinking organizations. Though challenges exist, companies can capitalize on them by embracing innovation, leveraging data-driven insights, and aligning real estate strategies with market dynamics and future business needs. 
Portfolio Optimization Portfolio Optimization

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About Global Occupier Services
We deliver comprehensive real estate solutions to the world’s largest occupiers. These solutions include workplace strategy, portfolio management, transaction management, project management, and integrated facilities management.
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Meet the Participants

Richard Middleton - London
Richard Middleton

President - International Client Delivery
London, United Kingdom

+44 203 296 3341

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Michelle Barkinge
Michele Barkinge

SMD, Global Portfolio Strategy & Analytics
Chicago, United States

+1 312 424 8007

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Dimitris Vlachopoulos - London
Dimitris Vlachopoulos

International Partner, Head of Portfolio & Location Strategy, EMEA
Athens, Greece

+44 (20) 32962668

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MOre from the series


Navigating Change in Large-Scale CRE Portfolios: A Comprehensive Approach to Successful Transitions

Commercial real estate (CRE) transitions can be challenging and intimidating. But smooth transitions are possible with strategic planning, transparency, and true partnership.

Choosing the Right CRE Team: A Strategic Approach to Talent, Culture and Diversity

Dive deep into the composition of a successful CRE team, and the impact it has on the client relationship and in driving value. Cushman & Wakefield’s, Pedro Vasquez, Jamie Ergle, and Shannon Koenigsdorf define “destination accounts,” talk about keys to success, and uncover the values and capabilities essential for your next CRE team.

The Power of Partnership in Corporate Real Estate: Lessons From H&R Block

Cushman & Wakefield’s Shannon Koenigsdorf is back, and she joins H&R Block’s Shawn Moore, to share their journey through the complexities of managing the 6,600 corporate locations within H&R Block’s vast real estate portfolio.


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