STORIES
Hard Rock Cafe: Setting Up The First Master Franchise In Cambodia
01 The Challenge
Hard Rock Cafe Asia Pacific appointed Cushman & Wakefield to carry a full review and selection of a potential franchisee to win their master franchise in Cambodia in 2013. The search for a franchisee covered Siem Reap and Phnom Penh City.
The challenge was that Cushman & Wakefield had no representative or liaison office in Cambodia when we were appointed by Hard Rock Cafe. Despite this, we searched and scanned the Cambodian market for potential franchise candidates.
02 The Solution
After collating a list of potential franchisees, Cushman & Wakefield shortlisted the candidates and then met with each in Phnom Penh and Siem Reap.
We evaluated each candidate’s business and financial capabilities against criteria set by Hard Rock Cafe.
Six months after being appointed, we selected the most suitable franchisee among those in our shortlist.
03 The Results
After collating a list of potential franchisees, Cushman & Wakefield shortlisted the candidates and then met with each in Phnom Penh and Siem Reap.
We evaluated each candidate’s business and financial capabilities against criteria set by Hard Rock Cafe.
Six months after being appointed, we selected the most suitable franchisee among those in our shortlist.
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