Lotte Starlake: Conducting Market Research On Hanoi

Starlake is a mixed-use development located west of Tay Ho. It comprises offices, retail establishments, serviced apartments, and hotels. 

In the project’s early stages, Lotte designated Cushman & Wakefield to conduct market research on Hanoi and the surrounding area of the project.

Cushman & Wakefield submitted a highly detailed market research report on the retail, office, serviced apartment, hotel, and hospital sectors of Hanoi and the nearby area.

• Key parts of the report include:
• Economic overview
• Infrastructure developments
• Legal updates
• Competitor analysis
• Location analysis
• SWOT for the project site
• Development recommendations
• Feasibility study

We also included the state of the Hanoi market in the report, paying attention to the aforementioned sectors and focusing on the site of the proposed project and its surrounding area.