STORIES
Triumph Motorcycles & Royal Enfield Vietnam: Driving Their Way To A New Flagship Store
01 The Challenge
Triumph Motorcycles and Royal Enfield entered the Vietnamese market under a franchise agreement with a Dubai firm that owns Harley-Davidson.
Following this deal, Triumph and Royal’s next step was to establish its first flagship store in Vietnam. They engaged Cushman & Wakefield to look for potential properties. Our team also represented them in lease negotiations with the landlord.
02 The Solution
Cushman & Wakefield searched for properties for almost a year. Eventually, we found the Saigon Paragon Building in Phu My Hung as a perfect fit for Triumph and Royal's requirements.
We then completed negotiations with the building landlord to secure the location. After property acquisition, Triumph and Royal proceeded with the fit-out period, which lasted four months.
03 The Results
In 2017, Triumph Motorcycles and Royal Enfield launched their showroom and service. Their store sits in a 1,000m2 area, covering the whole front of Saigon Paragon's ground floor.
Meet the team
WE’RE ON HAND TO HELP
Related Stories
RELATED SERVICES
Agency Leasing
Are you ready to optimise your commercial property occupancy? Our agency leasing team can help you with maximising rental returns, improving tenant retention, and increasing overall asset or portfolio ROI.
Capital Markets
Are you ready to take your commercial property portfolio to the next level? Fuelled by ideas, expertise, and commitment, our global capital markets platform advises institutional and private owners of real estate on the execution of some of the most significant transactions across the globe.
Total Workplace
We support you throughout the entire workplace lifecycle, creating a workplace aligned to business objectives, enhancing organisational performance and engaging employees.