CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}

eSports: a game changer in real estate

David Smith • 12/31/2018
Playing video games has gone from an adolescent pastime to a global business and a burgeoning world of competition, becoming more popular than baseball, basketball and football among men age 18 to 25.
esports banner

According to the NewZoo 2018 Global eSports Market Report, there are currently 165 million eSports enthusiasts around the globe and another 215 million occasional viewers. To put that into perspective, the record for a Super Bowl-viewing audience is 114 million people.

The real estate of eSports:

Watching video games isn’t just an at-home experience for fans – increasingly large-scale events are setting live attendance records, and dedicated eSports arenas are popping up around the world. Certain types of real estate locations with higher vacancies, such as the following, may serve as landing spots for venues to watch, participate in and/or practice eSports:

  • Malls with retail vacancies could look to eSports to fill vacancies and draw young shoppers.
  • Older suburban office locations near major cities could utilize eSports as a repositioning strategy, as could retail locations with big box stores that are closing some or all of their locations.
  • Theme parks have space, technology and capital to create environments where players experience games in very interactive ways, integrating eSports with virtual reality.
  • Hotels can also benefit from eSports locations as an amenity and demand driver, as has been the case around the Blizzard Arena LA and the eSports Arena Las Vegas, the latter of which is situated inside the Luxor Hotel & Casino.

All things considered, one could imagine the local eSports arena in all its different variations filling a physical and cultural space similar to arcades of the 1970s and 1980s.

This article was featured in The Edge, Cushman & Wakefield’s global magazine.

Cushman & Wakefield usa cookies para analizar el tráfico y ofrecerles a nuestros clientes la mejor experiencia en este sitio web. Cerrá este recuadro de diálogo para confirmar su aceptación, o visite esta página para saber más:
Aviso sobre uso de cookies

MORE OPTIONS
Aceptar y cerrar
Estas cookies aseguran que nuestro sitio web funcione como se espera, por ejemplo, la carga de tráfico del sitio web se equilibra en nuestros servidores para evitar que nuestro sitio web se bloquee durante un uso particularmente alto.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Aceptar todo
rechazar todo
Guardar ajustes