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How Generation Z is Fueling the Demand for Multifamily

Jacob Albers • 5/10/2022
As the multifamily sector continues to grow, investors have Gen Z’s preferences in mind. 

Woman using a phone

Generation ZWith multifamily sales comprising 42% of all CRE transaction activity since the start of the pandemic, it’s no wonder multifamily has recently been dubbed “the darling” of real estate investors.  

Generation Z—those born between 1997 and 2012—is quickly supplanting Millennials as the largest renter cohort of this growing multifamily market, so it’s more important than ever for multifamily owners to keep Generation Z’s preferences in mind. 

Read the full article to learn more about Generation Z’s unique preferences. 


Figure 1: For landlords, the rental market is set to become more competitive by the mid-2020s as demographics suggest that the renter population will grow at a slower pace in the next 10 years compared to the 2006-15 period—at least absent significant further increases in renter propensity across age groups or major accelerations in immigration.

Figure 2: Since the start of the pandemic in early 2020, multifamily sales have comprised 42% of all CRE transition activity in the investment sales market—up from 35% in 2019.

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