CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}

McDonald’s new flashy flagship in Times Square

Andrew Kahn

mcdonalds (image)

McDonald’s has been the undisputed leader in fast food for decades and has recently invested approximately $6 billion to modernize more than 8,700 restaurants in the United States. The modernization plan consists of upgraded materials in dining areas, locally-inspired décor, refreshed exterior designs, table service and new in-store technology, such as self-ordering kiosks, digital menu boards, mobile app ordering and accompanying curb-side pickup to deliver new levels of service, personalization and convenience.

This modernization strategy is showcased in McDonald’s new Times Square flagship restaurant, perhaps their highest profile location in the world where Cushman & Wakefield Retail Services brokers Andrew Kahn and Christian Stanton assisted the company in securing one of the highest visibility corner locations in the market coupled with one of largest LED billboards.

Times Square is the most visited attraction in the country drawing approximately 50 million people out of the 60 million that visit New York City annually. With close to 380,000 pedestrians entering Times Square every day with peak days drawing up to 450,000 pedestrians it’s no question that major restaurant chains operate some of their most successful locations in the country in this market and major advertisers see tremendous value in billboard signage. McDonald’s state of the art LED billboard is approximately 9,280 SF making this one of the most visible signs in the Times Square area. McDonald’s immediately took advantage of this profile-raising signage with a campaign that was shortlisted for a Clio Award which recognizes innovation and creative excellence in advertising, design and communication.

Download the full article.

Related insights

delivery app (image)
Research

Are food delivery apps "eating up" restaurants?

Digital ordering has grown 300 percent faster than dine-in traffic since 2014. What can restaurants do to survive?
Matt Ashman
fifth wall (image)
Research • Technology

Innovating the industry with PropTech

Brendan Wallace, Co-Founder & Managing Partner at Fifth Wall, and Brett White, Executive Chairman & CEO, Cushman & Wakefield, discuss the impact of PropTech and the future of commercial real estate.
hamburger (image)
Research • Investment / Capital Markets

Meatless “meat”: where’s the beef?

Nearly half a billion dollars was invested in 20 different companies focused on meatless “meat” and alternative proteins. What does this mean?
David Smith

Cushman & Wakefield bu web sitesindeki trafiği analiz etmek ve müşterilerine en iyi deneyimi sunmak için tanımlama bilgilerini kullanmaktadır. Bu iletişim kutusunu kapatarak izin vermiş olursunuz, veya daha fazla bilgi için bu sayfayı ziyaret edebilirsiniz:
Tanımlama Bilgileri Bildirimi

MORE OPTIONS
Kabul et ve Kapat
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS