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Free Energy Market Advantages and news for 2024

3/5/2024

We have already mentioned the Free Energy Market a few times as one of the energy efficiency initiatives adopted in condominiums managed by Cushman & Wakefield and how it can be an interesting alternative in some cases.

With the opening of the Free Energy Market for consumers with a load of less than 500 kW from 2024 onwards, we decided to dedicate an article exclusively to the topic.

How does the Free Energy Market work?
The free electrical energy market allows consumers considered free to purchase electrical energy from other suppliers, not necessarily the local concessionaire, so it is possible to negotiate directly with generators and energy traders and choose the supplier.

The most important principle of the Free Energy Market is diverse supplier options, making negotiation of prices and terms a reality.

The Free Energy Market is a competitive environment for negotiating electricity in which participants can freely negotiate all commercial conditions, such as supplier, price, quantity of contracted energy, supply period, payment, among others.

Who can migrate to the Free Energy Market?
All consumers in the so-called Group A, regardless of the sector and volume of contracted demand. This group is made up of consumer units with a voltage greater than or equal to 2.3 kV, or served from an underground distribution system with a voltage lower than 2.3 kV.

Currently, in the Free Energy Market there are two types of consumers:

• Free: consumers with contracted demand above 500 KW; consumers who can purchase energy from any source, whether alternative or conventional.
• Special: consumers who can only purchase energy from incentivized sources. And according to REN nº 247/06, every Special Consumer belongs to Group A.

At the end of 2022, the opening of the Free Energy Market for consumers with a load of less than 500 kW was approved, starting in 2024.
According to Abraceel's calculations, the opening of the market to all consumers could happen in January 2026 and there are high expectations of providing savings of 18% on the electricity bill, in addition to releasing more than R$20 billion for the purchase of goods and services.

‘‘Migration to the free electricity market can provide savings of 10 to 20% to the building compared to the captive market (Enel, Light and others)’’, says Gianlucca Oliveira, Operations Manager.

The main advantage in this environment is the consumer's freedom to choose, among the different types of contracts, the one that meets their expectations of best cost and benefit.

Cushman & Wakefield Property Management Adopts Best Practices
Always with an eye on generating efficiency in operations, this is a common practice in condominiums managed by Cushman & Wakefield. It is a very interesting membership, but it requires constant work, which is why our professionals are constantly committed to this role.

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