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Valuation and Advisory: Retail

Rogerio Cerreti • 4/4/2025

Specialized retail property valuation is an essential element in defining the sale and rental value of assets in this dynamic sector.

At Cushman & Wakefield, we are a reference in real estate appraisals specializing in retail, especially serving stores and shopping centers, a segment in which we are pioneers in real estate appraisals in Brazil.

Whenever there is a credit card machine on site, it is very likely that we are present in the appraisal segment, ensuring accuracy and reliability in the pricing of real estate assets in the retail sector.

At Cushman & Wakefield, we are a reference in real estate appraisals specializing in retail, especially serving stores and shopping centers, a segment in which we are pioneers in real estate appraisals in Brazil.

Whenever there is a credit card machine on site, it is very likely that we are present in the appraisal segment, ensuring accuracy and reliability in the pricing of real estate assets in the retail sector.

Accurate property appraisal methodologies

To determine the sale value of assets, we use methodologies such as direct comparison of market data for sale or lease; evolutionary method; involutive method and static or dynamic income method.

In the case of shopping centers, the appraisal is more complex, as it involves several financial flows accounting for the revenues and expenses assigned to the property investor.

The Importance of Location in Retail

In retail, location is essential, since the greater the flow of people, the greater the likelihood of the property's value increasing. Some classic examples are:

Oscar Freire, in the city of São Paulo, since certain sections of the street have significantly higher values

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