From imposing classical buildings to the futuristic mirrored facades that dominate large urban centers, each architectural style tells a story, as it meets specific market needs and contexts.
Classic style: solidity and tradition
In the first half of the 20th century, corporate real estate followed classical architectural styles, with ornate facades and materials such as stone and concrete. Buildings such as the Chrysler Building in New York and others inspired by the Art Deco movement conveyed solidity, prestige and stability – characteristics valued by companies and investors. These corporate properties, with their iconic features, are still considered status symbols and some remain competitive due to their historical appeal and location, which has driven many retrofit projects.
Modernism: functionality above all
With the rise of modernism in the post-war period, the architecture of corporate real estate began to prioritize clean lines, functionality and efficiency. Great examples from this period include glass and steel buildings, such as the Seagram Building (New York), designed by Mies van der Rohe, which popularized the concept of “less is more”. Functionality and efficiency made these corporate properties highly attractive to large corporations looking for flexible layouts and more economical spaces. During this period, sustainability was already beginning to be a concern, with the use of materials that optimized resources.
Post-Modernism: personality and identity
In the 1980s and 1990s, the corporate real estate market saw the emergence of buildings with postmodern features. This style added bold architectural elements and mixtures of materials and shapes to buildings and conveyed innovation and creativity, becoming the preferred choice for technology companies and emerging startups. Because of this, many capitals began to adopt these styles to revitalize urban areas.
The future is here: the trend of mirrored buildings
At the turn of the millennium, mirrored buildings became a trend among corporate real estate. These modern facades, made of reflective glass, are not only aesthetically striking, but also meet growing demands for sustainability and energy efficiency.
Why are mirrored buildings dominating corporate real estate today?
- Sustainability: mirrored glass helps reflect heat, reducing the need for indoor air conditioning and making buildings more energy efficient.
- Modern aesthetics: they convey innovation, professionalism and connectivity with the urban environment.
- Versatility: these buildings are designed with modular and adaptable spaces, so they meet the demands of modern companies.
Cities such as São Paulo and Rio de Janeiro are home to iconic mirrored buildings; together they house a large number of companies looking for an address that conveys sophistication and modernity.
Present and future
With the evolution of corporate needs and the demand for sustainability, mirrored buildings are becoming even more technological. Architects and developers are adopting technologies such as:
- Smart glass: which automatically adjusts opacity to control light and heat.
- Green buildings: certifications such as LEED drive sustainable projects, which combine mirrored facades with vertical gardens and water collection systems.
Architectural styles in corporate real estate reflect the evolution of business and society's demands.
While classic buildings maintain their prominent position in traditional sectors, new constructions are consolidating themselves as the preferred choice for companies seeking innovation and efficiency.
No matter the style, architecture will continue to play a crucial role in increasing the value of corporate real estate and attracting investors and companies.
