Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
French Outlet Centres Marketbeat 2023 French Outlet Centres Marketbeat 2023

Insights

French Outlet Centres Marketbeat 2023

The combination of price, brand and experience is a model that has its place, particularly in the current period of pressure on purchasing power and consumption. Read more about the French outlets market in 2023. 

Download report 2023

Although they belong to a small market, French outlet centres are highly resilient in the face of crises, as demonstrated by the upturn in both footfall and performance, which has been rising since the beginning of 2022. 

What is the current state of the French outlet centre market?

The French market benefits from a favorable European positioning thanks to a wellstructured portfolio (13% of European sites and 11% of the total surface area in Europe), consolidated by the presence of national and international operators. However, development in France is likely to slow down as a result of restrictions on commercial authorizations, leading to delayed, suspended or cancelled projects. As a result, growth in the portfolio is tending to be more endogenous, via restructuring or extensions to existing sites. 

Operators are now focusing on developing their existing locations, with the arrival of new activities to add value to the outlet assets in their portfolios. The areas released by certain ready-to-wear chains are opportunities for the development of relay activities such as restaurants and leisure, which have been very popular recently. 

What are the latest trends in outlet retail? 

Considering their wide appeal (an average car journey time of between 1 hour and 2.5 hours), outlets are very popular at weekends and during school holidays, and often last longer than a traditional shopping centre.  

In a market where the fashion sector is losing ground, operators are gradually reducing the share of this major traditional component (which initially accounted for almost ¾ of centre floor space in France and 55% in European centres). This diversification is mainly in favour of new brands in the sports, homeware and food sectors

More broadly speaking, outlet centres are moving towards a new merchandising mix with a greater emphasis on food and beverage; centres that juggle proximity and tourist attraction. 

The outlet model is based on second-hand goods, digitalisation at the service of retailers and concrete commitments to ESG criteria. 

How is the outlet centre investment market performing?

Despite the slowdown observed during the pandemic crisis (2020 and 2021), the outlet centre investment market remains active on a European scale, even if it is confined to a "niche" volume (annual average of almost 500 million euros over the last 5 years) related to the small size of the market and the lack of opportunities.  

Estimated at around €80m, the average annual volume invested in outlet centres in France over the last decade represents a relatively small proportion of the volume committed to retail real estate. Nevertheless, this type of asset is mainly traded in the form of portfolios, and in active years, the share of outlets can reach up to 6% of volumes. 

 

RECENT RETAIL INSIGHTS IN FRANCE

REtail
MarketBeat

Retail Real Estate in France: Market Update

Marketbeat Retail Reports analyze the activity of the retail market in France, taking into account supply, demand, and transactions across markets and submarkets.
Christian Dubois • 01/05/2024
Bird's eyeview of European streets
Research

European High Streets Traffic in 2023

Cushman & Wakefield and Mytraffic, the European leader in location analysis, released their 3rd edition of the report about the European High Streets Ranking. It analyzes the traffic of the main commercial streets in Europe between May 2022 and June 2023.
Christian Dubois • 19/07/2023
French Luxury Retail Market 2023 report cover
Insights

French Luxury Retail Market in 2023

The post-Covid rebound in business has been significant in Europe, and particularly in the French market, where Paris has held its own against the major European capitals.
Vincent Ascher • 17/03/2023

LOOKING FOR DATA?

Looking for more historic or specific property market data? Get in touch.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS