Navigating the Premiumisation Wave in India's Retail Sector
The Indian consumer is evolving from value and lifestyle-oriented consumption towards premiumisation. This shift is driven by rising incomes and a youthful demographic, leading to an increasing demand for luxury products and experiences. As the premiumisation story unfolds, the retail real estate universe is undergoing significant structural changes, impacting both malls and highstreets. We believe this phenomenon has just begun.
Consequently, mall management practices will become increasingly complex as consumer preferences evolve rapidly and new brands enter the market at a faster pace. The report delves into the concept of premiumisation, its impact on strategic priorities for retailers, and the zoning strategies being adopted by mall managers in India.
This report is a must-read for all stakeholders in India’s retail market to stay ahead of the curve and equip themselves with insights to thrive under rapidly evolving market conditions.
Read our Report to gain in-depth and valuable insights on leveraging these trends to enhance customer engagement and optimize retail spaces for better returns.
