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Cushman & Wakefield Stories Cushman & Wakefield Stories
Pesona Square Mall
Project Development Marketing
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01 THE CHALLENGE

Pesona Square is a mixed-use development in Depok city centre, Jakarta. It comprises retail establishments, apartments, and offices.

In the project’s early stages, PT Menara Depok Asri engaged Cushman & Wakefield to launch, market, and sell the mixed-use development project.

02 THE SOLUTION

We crafted a project sales and marketing strategy programme and advised the client on retail advisory, concept development, project marketing, and property management.
Some areas of the programme implementation included:

  • Overall development concept
  •  Development of facilities and pricing
  • Layout
  • Floorplan
  • Product design
  • Potential tenants scouted for retail establishment

03 THE RESULT

We managed to secure a pre-commitment rate of over 90% on the first six months of the programme launch. Additionally, all anchor tenants have been secured. Some of these tenants include major retail brands such as Hypermart, H&M, Best Denki, ACE Hardware, and Playtopia.

Meet the Team

Lini Djafar Image
Lini Djafar

Managing Director, Transactions
Jakarta Raya, Indonesia


+62 212 550-9560

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Vera Jana

Associate Director
Jakarta Raya, Indonesia


+62 212 550-9562

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Ferry Oktavian
Ferry Oktavian

Associate Director
Jakarta Raya, Indonesia


+62 212 550-9566

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WE’RE ON HAND TO HELP

Contact us to discuss how our experience on this project could be translated to your business requirements.

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