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From strategy to execution.

1 The Question

Over the past 15 years, the Jumbo formula has experienced vertical growth from approximately 50 to more than 700 stores. This growth spurt requires a flexible supply chain, certainly in combination with attracting online activities. ready, start with Jumbo consciously responds to the beginning of the intention of healthy customers to both shopping convenience as tasty and eating. This specifically established that Jumbo wanted to open new hubs in more than 10 regions in the Netherlands in the very short term.

2 The Approach

The number of hubs in combination with the desired planning and schedule of requirements made it a complex operation. That is why Jumbo had appointed Cushman & Wakefield as an advisor on this expansion. With great pride and enthusiasm, we have set up a team of more than 35 advisors from our partnership to support Jumbo in this quest.

In a few weeks, a market inventory with suitable locations, including conditions and possible strategy for new construction, was prepared for each of the 10 regions. Proposals were then requested for the most suitable locations through a carefully designed and structured procedure. During this process, Cushman & Wakefield provided an online environment in which the latest updates were shared. These served, among other things, as input for the board meeting and presentation to the Board of Directors of Jumbo.

A shortlist was then drawn up for each region and proposals were requested, which made it easy to compare the different locations. The preferred locations are then structurally negotiated with any caveats, such as a negative outcome of the technical due diligence.

The special thing about this collaboration was the interplay between the more than 35 consultants who mapped the market at a rapid pace in order to arrive at the best locations. Over 135 real estate agencies, 94 developers, 81 builders and 158 investors were approached in the first six weeks through a carefully designed network. With detailed programs of requirements and predetermined technical specifications, the entire market was approached at a rapid pace and Jumbo now has 10 new locations.

3 The Result

The close collaboration between our advisors has resulted in bite-sized proposals for all regions, on which the Jumbo management could immediately give a go or no go. For example, Cushman & Wakefield, together with the real estate and supply chain department of Jumbo, was able to implement a carefully composed strategy. With the aim of providing Jumbo with a fast-growing and flexible supply chain that is flexible and therefore future-proof.

In short:

  • Complete unburdening, from (technical) preparations to delivery
  • Dedicated team that mapped the whole of the Netherlands at a rapid pace
  • Clear information provision, so that it took little time to make a decision
  • Durable agreements with flexible terms, to keep pace with the rapid changes in the market

Meet the team

Toine van Summeren Amsterdam
Toine van Summeren

Partner (EMEA Grade - Partner)
Amsterdam, The Netherlands

+31 207513716

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