With Gen Z and Millennials making up nearly half of the full-time workforce in the U.S., the thirst for experiences is a trend that cannot be ignored. And ‘competitive socializing’ is taking heed. This growing trend combines high-end dining with competitive games providing unique and fun experiences. Some activities include darts, ping pong and mini golf.
According to Cushman & Wakefield research, competitive socializing concepts have grown 386% since the beginning of 2021.
This concept not only provides much-needed, out-of-the-home experiences with friends, but also a unique opportunity for landlords looking to revitalize their assets and fill large vacancies at the same time.
In this article, learn:
- Why competitive locations are key and what these concepts are looking for
- How competitive socializing is positioned for growth
- The impact social media has on this growing trend
- How these six competitive socializing concepts are positioned: Swingers, Puttshack, Flight Club, AceBounce, Chicken N Pickle, and Larks Entertainment.