The desire to live close to work
The problem of urban mobility has long awakened the desire of residents of large urban centers to live close to work. This interest in convenience is not a recent theme, according to Revista Projeto, renowned architects such as Oscar Niemeyer have already used mixed compositions to develop projects destined for large urban centers, such as the Monumental (1907-2012), in Niterói.
But what we see today is an unprecedented integration between housing, work, services and leisure. Some recently built mixed-use complexes have the integration of corporate, residential, hotel and shopping malls, as is the case of Parque da Cidade, in São Paulo.
Metropolises stand out in the sector
Raquel Miralles, Transaction Director at Cushman & Wakefield, talks about the boom in mixed-use developments in the capital: ''this boom was due to the PDE - Strategic Master Plan, through which developers can have more gross leasable areas or simply gross areas due to active facades and non-residential areas. We can see certain regions being totally transformed by this type of development, for example the Rebouças corridor’’, he comments.
Urban development and municipal incentive
For a long time, urban development sought to create segmented poles for each profile of buildings, as is the case of the city of São Paulo. Completely residential neighborhoods, regions focused on commerce, others with a high concentration of offices, and even hospital centers were segmented. But over the years this strategy has become unfeasible, especially from the point of view of urban mobility.
With the revision of the Master Plan and the Zoning Law of the capital of São Paulo, the city hall defined new strategies to encourage the coexistence of housing use with other uses, in order to provide the maximization and rationality of the use of urban services, especially collective public transport. of passengers.
As an incentive, the built-up area of buildings intended for non-residential uses is not included in the application of the utilization coefficient up to the limit of 20% of the total built-up area.
Occupiers solutions
Cushman & Wakefield has occupier-specific services, including the selection and leasing of office, retail and industrial locations based on labor and logistics strategies. Our Agency Leasing team works closely with the Occupier Division to find the ideal property profile for your company.
