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Cushman & Wakefield invests in Technology & Innovation and targets Digital Transformation


2022 was the year that Cushman & Wakefield invested heavily in Technology & Innovation in its business and back office areas. By implementing internal improvements, which result in customer benefits, the company is targeting Digital Transformation.

In the business areas, in Valuation & Advisory, the main gains were in the automation of activities such as Customer Registration and Assignment of Services to Partners, in addition to geolocation solutions. Basically they are applications of technologies that help in the evaluations and distribution of internal work. Between October and November 2022, around 1,600 proposals were automatically registered by the robot, reaching an efficiency of over 60%.

Agency Leasing, Capital Markets and Tenant Representation gained allied tools in prospecting and relationship with clients. The Easy Tenant application, for example, has a series of functionalities to help the consultant carry out his analysis of property leasing, contract renewal or rent review, and also added a lot to the geolocation factor using the services provided by Google, through API's.

Laise Souza, Real Estate Consultant in the Tenant Representation area talks about the tool's functionalities in practice: ''We were able to easily generate the financial spreadsheet that we previously did in excel, mitigating the risks of human errors, which makes the work much more efficient. In addition, depending on usability, we can change some features, include others, we are currently working on this improvement’’, he reports.

In Facilities Management, many innovations in the User Portal, with more than 500 tickets answered, aiming to improve the experience of our end customer.

In the Backoffice areas, the highlights were the integration between Global and Local tools (Linkedin Sales Nav, Salesforce), a strong work focused on data through new PowerBI panels, in addition to the automation of some activities and evolution of the Financial ERP ( Totvs).
Automation was one of the priorities in all deliveries, as explained by Rodrigo Libano, Head of Technology Solutions: ‘‘Digital Transformation involves optimizations in all areas of the company. The goal is to make it increasingly strategic and bring more operational excellence, a continuous improvement in the experience of our internal and external customers and, most importantly, to develop the digital mindset within the organization’’.

Only in 2022 were:
• 10 IT projects managed and led for South America in 10 months;
• 8 new platforms implemented for the commercial and backoffice areas;
• +600 tickets answered for the FM and Financial systems

Libano says that in 2023 the present company will continue to improve ongoing projects, especially automations, and increasingly evolve the analytical part (Analytics) with a total focus on data (Data-Driven).

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In addition to all the know-how of Facilities Management professionals, Cushman & Wakefield provides FM clients with centralized management software that aims to meet with quality the governance and administration needs of building maintenance services, specialized maintenance and softservices.

Rodrigo Costev • 6/6/2024
Edificio Barao de Maua
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Property Management Edificio Barao de Maua

Built in 1960, the Barão de Mauá building is one of the architectural treasures of the city of Rio de Janeiro. Designed by Oscar Niemeyer together with Sabino Barroso and Lúcio Costa, it went through different periods in the country's real estate and economic market and recently gained more technology and functionality, which further enhanced its charm.

Located in the central region, it has more than 23 thousand m² of built area and 20 corporate buildings, currently 100% occupied by the largest electricity company in Latin America and one of the largest in the world. Around 750 users pass through there per day.
After an important retrofit, completed in 2018, the Barão de Mauá Building re-emerges revamped in the Rio real estate market to continue writing its history in the heart of the city.

Learn a little about the work that the Cushman & Wakefield Property Management team has been carrying out in the condominium and understand how this successful relationship has been built long before the renovation.

2002 to 2017 – Property and Facilities Management
Even before the retrofit, Cushman & Wakefield already worked with Property Management in the common areas of the condominium and also provided Facilities Management services in the private areas.

2018 – Completion of retrofit
Between 2015 and 2016, the Barão de Maurá Building was vacated to carry out the retrofit. The work was completed in 2018, the property had its facilities completely modernized, which placed it among the best-rated corporate buildings in the city, with LEED Gold certification, which proves that the project complies with strict construction use standards, in addition to the Procel A seal, which attests to its energy efficiency. The iconic architectural design has had its original characteristics preserved.

At this point, Cushman & Wakefield then resumes condominium management work.

2019 – Reoccupation
In 2019, the Barão de Mauá building opened its doors to its new occupant, which would later become the largest electrical energy company in Latin America and one of the largest in the world, becoming a single-user building.

In addition to the common areas, the Cushman & Wakefield team dedicated to the operation provided full support to the occupant during the process of reoccupying the building, going through challenging moments when the COVID-19 pandemic devastated Brazil and the world.
With delays throughout the supply chain and a direct impact on service provision, a lot of resilience and expertise was required to deal with adversity.

Another important moment in relation to occupant support also required new efforts from the team. After being incorporated by another company, the occupying company goes through a relayout process that included new reforms.

2024 – Operational Excellence Award
Having overcome the challenges, today the team is reaping the rewards of the work carried out over all these years.

The quality of the service provided was recently recognized. The Barão de Mauá Building was highlighted in the operational excellence award, which annually recognizes Cushman & Wakefield's best operations in Property Management. Result of the combined efforts of all members.
“Today we find ourselves on a “cruise” in relation to the maturity of this operation. Having overcome the challenges, we managed to stabilize all aspects and continue working to always be more efficient”, reports Monica Mariani Portfolio Manager at Cushman & Wakefield.

Stela Hirata • 6/5/2024


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