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Cushman & Wakefield invests in Technology & Innovation and targets Digital Transformation

Rodrigo Libano • 2/7/2023

2022 was the year that Cushman & Wakefield invested heavily in Technology & Innovation in its business and back office areas. By implementing internal improvements, which result in customer benefits, the company is targeting Digital Transformation.

In the business areas, in Valuation & Advisory, the main gains were in the automation of activities such as Customer Registration and Assignment of Services to Partners, in addition to geolocation solutions. Basically they are applications of technologies that help in the evaluations and distribution of internal work. Between October and November 2022, around 1,600 proposals were automatically registered by the robot, reaching an efficiency of over 60%.

Agency Leasing, Capital Markets and Tenant Representation gained allied tools in prospecting and relationship with clients. The Easy Tenant application, for example, has a series of functionalities to help the consultant carry out his analysis of property leasing, contract renewal or rent review, and also added a lot to the geolocation factor using the services provided by Google, through API's.

Laise Souza, Real Estate Consultant in the Tenant Representation area talks about the tool's functionalities in practice: ''We were able to easily generate the financial spreadsheet that we previously did in excel, mitigating the risks of human errors, which makes the work much more efficient. In addition, depending on usability, we can change some features, include others, we are currently working on this improvement’’, he reports.

In Facilities Management, many innovations in the User Portal, with more than 500 tickets answered, aiming to improve the experience of our end customer.

In the Backoffice areas, the highlights were the integration between Global and Local tools (Linkedin Sales Nav, Salesforce), a strong work focused on data through new PowerBI panels, in addition to the automation of some activities and evolution of the Financial ERP ( Totvs).
Automation was one of the priorities in all deliveries, as explained by Rodrigo Libano, Head of Technology Solutions: ‘‘Digital Transformation involves optimizations in all areas of the company. The goal is to make it increasingly strategic and bring more operational excellence, a continuous improvement in the experience of our internal and external customers and, most importantly, to develop the digital mindset within the organization’’.

Only in 2022 were:
• 10 IT projects managed and led for South America in 10 months;
• 8 new platforms implemented for the commercial and backoffice areas;
• +600 tickets answered for the FM and Financial systems

Libano says that in 2023 the present company will continue to improve ongoing projects, especially automations, and increasingly evolve the analytical part (Analytics) with a total focus on data (Data-Driven).

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