When we talk about the corporate real estate market, especially about office leasing, carrying out an efficient real estate transaction or managing a negotiation is much more than just bringing the parties together and informing the requested values and letting the parties understand each other.
It is necessary to follow certain processes that are only achieved with years of experience like Cushman & Wakefield has, in order to guarantee the potential of the business, security and transparency in the stages.
Cushman & Wakefield is a century-old company, which brings with it great experience as a differentiator, with the objective of ensuring that the transaction journey is efficient, safe and results in its maximum potential. To this end, it supports its clients as an exclusive PMO (Project management officer) throughout the entire process, bringing a successful experience to everyone involved.
The numerous annual transactions guarantees authority to follow processes for each stage of the real estate transaction project. In the case of a new lease, for example, there are five main steps involved:
1. Alignment and definitions
It all starts with understanding who the client is (what is their mission, area of activity, culture, among other details), as well as their real estate needs.
With the understanding formed, we set off for the project's Kick-off meeting, together with the client, to define the premises of the work and the short, medium and long-term strategies, which range from understanding the current real estate situation and its vision of the future , location and qualification of the necessary space, mapping of employees and financial objectives.
It is also at this time that we define and establish the current and desired architectural and workplace technical program, the problems faced in the current location and how a new space can enhance the client's business.
Employee mapping is a key element in defining the best location for the new space and the respective impacts of the change, taking into account mobility, security, region and facilities.
2. Market research
After the alignment and definitions, we move on to the second stage of the work, which aims to find, among the desired premises, the best options available on the market.
We have a complete team dedicated solely to market research, which, through its database, and unlike the residential market, has access to almost all of the high standard offices in the country, which gives us the certainty of that we will not let even one opportunity pass us by.
Our consultants specialize in office leasing, who, supported by this database, find the best and most assertive space availability to meet the clients' wishes.
All this specialized work is presented to clients through complete reports, with the main technical and commercial aspects of each alternative.
With the contribution and help of our consultants, the client defines the best options for the tour to discover potential new spaces.
3. Qualification and selection of alternatives
Based on our market knowledge, we assist in the process of selecting the properties that will be visited. A list of options with market opinion on each of them will be provided.
The objective is to define a concise list of properties that will later be analyzed in the Qualitative, Financial and Due Diligence (DD) reports.
At this point, the detailed RFP (Request for Proposal) for a new location is prepared, with a complete structure, covering commercial and technical aspects.
We conduct the entire RFP/LOI (Letter of Intent) process and provide tools and presentations to analyze and equalize responses, representing the occupant in negotiations, seeking to minimize costs and rental values and maximize contractual advantages.
4. Negotiations
With the client prepared to make the final decision, we move towards the definitive scenario. In this case, the final rounds of negotiation begin and the analysis of the draft lease agreement or renewal amendment begins.
We represent the company in all phases of negotiation, until the final signing of the contract.
5. Ongoing Services
We prepare a summary of the lease agreement with the main contractual clauses and critical dates, such as expiration, expansion, termination and extension.
We are experts in real estate transactions
Whether you are in the office, logistics or industrial segment, when you need a new lease, renewal, renegotiation or termination of contracts, demobilization of assets such as land, complexes, slabs, warehouses and buildings, purchase and sale of properties, representation of tenants and owners, portfolio optimization, sale of asset portfolios and structured operations such as built-to-suit and sale & leaseback, count on us and enhance your business.
