Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting to read:%0A%0A {0} %0A%0A {1}
Prague’s Newest Retail and Leisure Destination Prague’s Newest Retail and Leisure Destination


Helping to Create & Curate Prague’s Newest Retail and Leisure Destination

Savarin is a brand-new destination for shops, restaurants, cafes and entertainment in the heart of the city.

1 The Oppurtunity

Following involvement in several feasibility studies for pipeline schemes and redevelopments across Europe, the Cross-Border team - alongside C&W’s Czech retail team - were instructed by Crestyl to advise on a new mixed-use scheme in Prague. Savarin is a brand-new destination for shops, restaurants, cafes and entertainment in the heart of the city. Due to open in Q4 2022, the 1.7 ha site will repurpose a historic, character square to offer 38,000 sqm retail space, 20,000 sqm offices and direct Metro access, anchored by Time Out Market.

2 The Solution

C&W was asked to undertake a feasibility study and leasing strategy for the development, providing a view of how the standout retail and leisure offer should be realised, structured and achieved. The Cross-Border Retail & Leisure team utilised its unique consultancy offer, applying a data-driven approach to understanding the scheme’s catchment. Using a catchment model, the team analysed the demographic makeup, consumer spending and tourism characteristics. This also included in-depth competitor analysis and benchmarking against Prague’s existing retail and leisure offer to ensure that Savarin offers a point of difference whilst also complementing the rest of the city.


3 The Results

Results of the analysis identified a significant opportunity to create a retail and leisure destination, based on a varied demographic and high tourist footfall. Following this, the team identified and developed a detailed leasing strategy for Savarin in order to achieve an eclectic mix of top-quality brands across a range of categories. Combining the local expertise of C&W’s team on the ground with the Cross-Border team’s international perspective, the project team was able to achieve the mix of both national and international operators that the client required. Finally, the team recommended an actionable marketing strategy to kick off the leasing process.



Catherine Stevenson London (image)
Catherine Stevenson

London, United Kingdom

+44 207 152 5705

Download VCard

Jan Kotrbáček
Jan Kotrbáček

International Partner, Head of Retail Agency CEE
Prague, Czechia

+420 2 34603510

Download VCard


Ocean Network Express (ONE) • Global Supply Chain Solutions
The teams at Cushman & Wakefield worked with ONE to achieve their company vision.
Learn More
Master card Storycard
Confidential Government Client • Government
A confidential government client sought to craft an optimized footprint with the goal of saving U.S. taxpayer dollars.
Learn More
Glass building (image)
Citibank • Banking & Financial Services
Fostering a True Alliance Partnership
Learn More


Retail and Leisure

A great retail proposition is only the beginning.

Learn More
Retail Leasing

With in-depth market knowledge spanning all types of retail property, our Retail Leasing team provides a tailored service to investors, developers, occupiers and public sector clients across the UK and Ireland.

Learn More
Retail Consultancy

Cushman & Wakefield has a track record of delivering strategic advice on projects, developments, investments and occupier portfolios through highly-skilled retail consultancy capabilities.

Learn More
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
Save settings