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REAL ESTATE "Hospitality": MARKET UPDATE Greater Paris region

The Study « Hospitality Operator Beat France » analyses the areas of interest and development perspectives of hotel industry operators in France.

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Analysis of the Hotel Real Estate Market Performance in 2023: Optimistic Perspectives of Operators

In 2023, hotel operators in France display tangible optimism regarding the opportunities present in the sector. A survey conducted by Cushman & Wakefield France's Hospitality teams, interviewing around twenty French and international hotel operators, provides valuable insights into the trends and development prospects. In this analysis, we unveil the key findings of this study, shedding light on the opportunities and challenges faced by the hotel real estate market.

Key Highlights of the Hotel Market in the First Semester of 2023:

  • Major Attractions:
    Key French metropolises such as Paris, Lyon, Bordeaux, and Nice remain hotspots for hotel operators. Additionally, coastal tourism continues to offer promising perspectives for hotel investments.
  • Development Challenges:
    Approximately 30% of ongoing projects have encountered delays or suspensions, primarily due to rising development costs and financing issues.
  • Growing Importance of ESG Criteria:
    Environmental, Social, and Governance (ESG) criteria play an increasingly crucial role in investment decisions. Indeed, 71% of surveyed operators are willing to pay higher rents for hotels with the highest ESG certifications.
  • Performance Perspectives:
    Over the next 12 months, performance perspectives remain optimistic for luxury and upscale hotels. However, economy and mid-range establishments may face less favorable returns.

This detailed analysis of the hotel real estate market in 2023 highlights the complex dynamics between growth opportunities and challenges faced by operators. By remaining attentive to emerging trends, particularly in sustainability and tourist demand, investors can better position their assets to capitalize on present market opportunities.


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