Neuilly-sur-Seine, January 16, 2023 – Despite a difficult economic context linked in particular to inflation and a rise in operating costs weakening the results of the brands, the Retail department of Cushman & Wakefield France headed by Christian Dubois displays a excellent results for the year 2022. Market leader, with around fifteen employees in Paris and a network of agencies in regions, the department indeed totals for the year 2022 no less than 101 transactions carried out, 54,900 m2 of surface area marketed and 83 mandates and assignments signed.
The Retail department of Cushman & Wakefield has a unique positioning on the market by intervening in all types of retail assets (town centres, commercial areas and retail parks) and in all sectors, from the mass market to luxury through restaurants, sports and leisure, and pop-up shops. For Christian Dubois, Head of Retail Services France, is what contributes to the success of the department:
Cushman & Wakefield is today the only generalist commercial real estate consultancy able to support brands and landlords for all their problems in France and abroad. This is our long-standing bias and it involves a high level commitment and expertise for our teams.
Our 2022 report is a new brand recognition of their work and we would like to thank all of our customers and our partners for their trust. Thus, in 2022 the Retail department carried out representation missions to the establishment and development in France of several international brands and in particular accompanied by:
- The NORMAL brand for 10 new store openings in 2022 for a total of 6,308 m². Cushman & Wakefield has supported the brand since its first establishment, in 2019, at the Passage du Havre in Paris. • SPORTS DIRECT for 3 new concept store openings (over 6,133 m² at total).
- The AESOP beauty products brand for its 2 new Paris locations at 60 rue d'Argout and 12 rue des Francs Bourgeois.
- NBA STORE for their first location in France (388 m² at 20 boulevard SaintMichel in Paris).
- LIDS for its entry into France (three stores totaling 582 m²).
These missions involve ad hoc support as much as an in-depth vision of the evolution commercial real estate as highlighted by Simon Maurel, Partner - Head of International Tenant Representation:
"We support our clients in B2B2C by taking into account the needs of their end consumers. We are thus in the front line to observe the emergence of new societal trends and the new uses they generate in 2 / 3 commercial real estate. This is a particularly interesting aspect of our activity which allows us to advise our customers as well as possible for their store locations and all their real estate issues."
Cushman & Wakefield also distinguished itself in 2022 by carrying out numerous transactions with major specialized distribution and equipment brands in the home such as Boulanger (2,900m² at 135/137 rue de Rennes in Paris), le Lit/ La Maison Convertible (2345 m² for 3 sites in France), Tempur at 19/21 avenue Victor Hugo in Paris, CFOC at 84 avenue Paul Doumer in Paris, Ubaldi with two sites in Paris and in the Paris region (6 461m²), Porada at 252 boulevard Saint-Germain in Paris and Iris Galerie with 2 Parisian sites. Resolutely generalist, the team has also supported major brands in the automotive, sports, catering, fashion and beauty, including transactions for the account of: Renault and its Pop-Up Store at 33 avenue des Champs-Elysées, Five Guys place Blanche in Paris, Sandro (opening of their flagship store at 91 avenue des Champs-Elysées, 550 m²), Apostrophe (1,118 m² at 26 rue Bayard in Paris) and Morgan (475 m² at 106/108 rue de Rivoli in Paris).
The success of the city center is confirmed for Antoine Vandamme, Partner - National High Streets:
“This is a major growth vector. For example, a recent trend has strengthened with the continuation of the openings of the DNVB [Digital Native Vertical Brand] brands which have need to strengthen their image beyond their initial distribution channel, and are increasingly doing call on us to continue their development in strategic areas such as the city centers”.
Finally, Cushman and Wakefield offers unique expertise in Luxury in France but also in Europe where it is the only player to have dedicated teams across the entire market. In 2022, the department carried out 12 luxury retail transactions including: Gucci (161 boulevard Saint-Germain in Paris), the Saint Laurent flagship (175 boulevard Saint-Germain, 2,292 m²), the first flagship of Palm Angels, which is about to open (217 rue Saint-Honor
