Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Wijnegem Shopping Centre Wijnegem Shopping Centre

Cas Clients

Wijnegem Shop Eat Enjoy Shopping Centre

Key figures

◆ Wijnegem Shop Eat Enjoy
◆ ± 60,000 sq m of retail spaces
◆ More than 240 stores
◆ Rebranded in 2018

01 The opportunity

Located in Wijnegem, 6 km west to Antwerp city centre, the Wijnegem Shop Eat Enjoy is the biggest shopping centre in Belgium. With more than 60,000 sq m of retail surfaces and 240 stores, this shopping attracts close to 10,000,000 visitors on a yearly basis. Visitors are coming from the rest of Belgium and also the Netherlands to enjoy this site and flagship tenants such as Lego, Uniqlo, Snipes… 
Wijnegem Shopping Centre Aerial View Wijnegem Shopping Centre Aerial View

02 The challenges

Nowadays, the European and Belgian retail landscapes are facing structural changes. The continuous exponential growth of online retail, changing demographic patterns, growing ethical and environmental concerns are putting pressure on the retail markets. These changes have been dramatically accelerated by the COVID-19 outbreak which had and still have an impact on activity, footfalls, rents and retailers’ turnovers (see our Back-to-school article External Link). Shopping centres were particularly hit during the lockdown with first downward movements on their prime rental levels. And they are still witnessing footfall 20 to 30% below average levels though the situation is enhancing month after month. In this fast-moving context, consumers are adapting (see our retail survey article) to a new normal. We, as retail consultants, also need to adapt to this new era to provide the most relevant answer to retailers and owners. 

03 The solutions

Thanks to our unrivalled market knowledge and a long-lasting and dedicated collaboration with AEW and AXA (owners of the Wijnegem Shop Eat Enjoy), we keep delivering strategic advice on a regular basis for the repositioning of the shopping centre, both regarding the commercial mix and the rental levels. Next to the rebranding of the shopping by the owners and their willingness to offer a better commercial mix by massively introducing Food & Beverage in the centre, we decided to focus on retailers not present in Belgium yet to initiate a new dynamic in the shopping and offer an exclusive experience to visitors

04 The results

Thanks to its important catchment area, strategic location and high visibility, Wijnegem differentiates itself from any other retail location, despite growing pressure on the retail real estate market reinforced by the current pandemic. We have also been able to create more flexibility in the lease contracts to attract new tenants. This happened thanks to our strong partnership with the owner which is going for many years now.   

And the result is already concrete with the arrival and opening of five new tenants in the shopping. Next to Neuhaus, Mango and Hawaiian Poké Bowl, Dunkin Donuts opened its second Belgian store in the Wijnegem Shop Eat Enjoy after a first opening in Antwerp. Lucardi opened the doors of its very first store in Belgium. 

Dedication, creativity, market knowledge and flexibility from all the stakeholders were key to close these deals and to make their openings a success. The perfect combination of newcomers, footfall drivers, qualitative tenants and innovative concepts will certainly contribute to attract other tenants and will keep improving the occupancy rate of this iconic shopping centre. 

Some units are still available! If you want to check them out do not hesitate to contact our dedicated experts to be part of this success story. 

CONTACT THE TEAM

RELATED SERVICES

Retail Lease Advisory
In today’s ever-evolving retail landscape, market knowledge and strategic intelligence are just as crucial as negotiation and due diligence.
En savoir plus
Représentation des occupants - Commerces
Notre équipe Occupier Representation (Représentation des occupants) vous conseille tout au long de votre projet, depuis la recherche de votre commerce idéal jusqu'à la signature du bail et à l'aménagement dans vos nouveaux locaux.
En savoir plus
Capital Markets Retail
Notre équipe d'experts possède une large expérience dans l'achat et la vente de centres commerciaux, de commerces dans les rues les plus fréquentées, du domaine de la restauration, de l'hôtellerie ou encore de supermarchés.
En savoir plus

Nos articles

The investment market in Belgium
Insights • Investment

Le marché de l'investissement en Belgique

Retrouvez nos analyses afin de mieux comprendre le marché de l'investissement immobilier commercial en Belgique, que ce soit pour le marché du bureau, retail, industriel et logistique. 
Cédric Van Meerbeeck • 1/28/2021
Belgian Office and Covid-19
Insights • Office

Le COVID-19 et le marché du bureau en Belgique

De l'information actualisée sur l'impact de la pandémie du COVID-19 sur le marché du bureau en Belgique. 

Cédric Van Meerbeeck • 1/14/2021

VOUS NE TROUVEZ PAS CE QUE VOUS RECHERCHEZ?

Joindre un membre de notre équipe.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS