The media industry is changing and faced with the current challenges, companies must:
- Constantly respond to changes in consumer behaviour that challenge established models
- Keep up with the evolving content landscape and increasing competition for content across various media channels
- Support digitisation of the business, improving the overall customer experience and preferences improving stickiness and dwell times
- Increasingly deliver M&A reflective of the need to globalise, to both enhance content, products and services, and to gain greater market share
From a real estate perspective this means:
- Maintaining an agile and efficient portfolio to adapt quickly to business challenges
- Keeping a fierce control of costs to focus resources on market facing products and services
- Ensuring effective use of capital with a clear own versus lease strategy
- Providing attractive workplaces and workplace experiences especially in the locations which attract the best talent
Cushman & Wakefield’s Media team is made up of transaction professionals, business consultants, accountants, project managers, facilities specialists and architects each with the expertise and skills to provide insightful, smart and effective real estate solutions to help support and achieve your organisational business goals and objectives.
