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Strategic repositioning of the German business

Verena Bauer • 28/05/2024

Cushman & Wakefield (C&W), one of the world’s largest real estate consultancy firms, is setting the course for even greater client focus in Germany with a new organisational model. Tina Reuter, appointed as Head of Germany at Cushman & Wakefield in April this year, is focusing on consulting solutions from a single source in the sense of a one-stop shop.

At the beginning of this year, Tina Reuter had already announced that she would be performing a thorough business analysis based on extensive discussions with clients, market experts and colleagues. 

Tina Reuter, Head of Germany at C&W, explains: “Our industry needs to rethink in order to remain relevant in a challenging market environment, also shaped by current megatrends such as technological innovation, new business models, urbanisation and sustainability, and to make a significant contribution to society as a whole. It is not enough to recognise the world as it is today, it is our task to constantly think ahead, challenge the status quo and work together to move society forward. Our industry has enormous leverage here.”

In order to be able to react even more specifically to market trends and changing customer needs, the realignment is based on the following central pillars: 1) strengthening the sectors, 2) optimised market coverage and 3) even more targeted customer support.

Strengthening the sectors

In future, Cushman & Wakefield will increasingly focus on a cross-sector service approach - with experts for the office, residential and healthcare, logistics & industry, retail and specialist markets sectors. This allows a focused orientation towards trends within the sectors and enables the market experts to put together cross-sector service packages that are precisely tailored to customer requirements. A strong sector approach also aligns Germany with the company's other European markets, allowing us to collaborate more effectively and leverage our global platform to better serve our clients and talent.

Cushman & Wakefield confirms the following sector responsibilities:

  • Pierre Nolte, Office 
  • Jan-Bastian Knod, Residential and Healthcare
  • Hendrik Jung & Stephan Hägele, Logistics & Industrial
  • Andreas Siebert, Retail
  • Simon Jeschioro, Specialist Markets

The range of services will remain unchanged: Cushman & Wakefield will continue to operate within the six service lines Capital Markets & Investment Advisory, Leasing, Project & Development Services, Valuation & Advisory, Asset Services and Global Occupier Services. Cushman & Wakefield confirms changes in responsibilities within Services as follows:

Simon Jeschioro, Head of Capital Markets & Investment Advisory. In addition to his sector responsibilities, Simon Jeschioro is now Head of Capital Markets & Investment Advisory. The new, expanded role ensures that capital market expertise and advisory services are optimally dovetailed and that clients receive in-depth insights into the German market as well as holistic solutions.

Pierre Nolte, Head of Leasing. In this new, expanded role, Pierre Nolte will be responsible for leasing activities across all asset classes in addition to the office sector. In this role, he will ensure a standardised customer approach and high quality standards throughout Germany and enable the company to respond optimally to changes in the market. He will also retain his role as Head of Tenant Representation EMEA.

Regional market coverage

In order to further emphasize regional market expertise, the company now divides Germany into five regions - North, East, West, Central and South - each with regional managers who bundle sector and service activities locally.

The company confirms the following responsibilities:

  • Tobias Scharf — Northern region
  • To be announced at a later stage — Eastern region
  • Luisa Rotthaus — Western region
  • Michael Fleck — Central
  • Matthias Hofmann / Jan Isaakson (interim) — Southern region 

The regions are supported by the National Leasing Team, which is headed by Nicolas Heisig.

Client Focus
The new strategy also focuses on even more targeted customer management, which is geared towards the exact needs of companies and investors and the respective sectors. Tina Reuter explains: “We create loyalty by asking the difficult questions and bringing the right teams together to answer them. This is an uncompromising focus on the needs of our customers.”

As part of this, Cushman & Wakefield confirms the following responsibilities:
Dr. Michael Thiele, Client Management

With this repositioning, Cushman & Wakefield is completing the analysis phase launched at the beginning of the year and stringently translating the insights gained into operational activities.

As a result of these changes, further appointments will be announced in due course. At the same time, the company is holding discussions with some employees in selected roles about their future at the company. 

MEDIA CONTACT

verena bauer
Verena Bauer

Head of Business Development Services, Germany • 60311 Frankfurt am Main

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