Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting to read:%0A%0A {0} %0A%0A {1} Share on Xing

Strategic repositioning of the German business

Verena Bauer • 28/05/2024

Cushman & Wakefield (C&W), one of the world’s largest real estate consultancy firms, is setting the course for even greater client focus in Germany with a new organisational model. Tina Reuter, appointed as Head of Germany at Cushman & Wakefield in April this year, is focusing on consulting solutions from a single source in the sense of a one-stop shop.

At the beginning of this year, Tina Reuter had already announced that she would be performing a thorough business analysis based on extensive discussions with clients, market experts and colleagues. 

Tina Reuter, Head of Germany at C&W, explains: “Our industry needs to rethink in order to remain relevant in a challenging market environment, also shaped by current megatrends such as technological innovation, new business models, urbanisation and sustainability, and to make a significant contribution to society as a whole. It is not enough to recognise the world as it is today, it is our task to constantly think ahead, challenge the status quo and work together to move society forward. Our industry has enormous leverage here.”

In order to be able to react even more specifically to market trends and changing customer needs, the realignment is based on the following central pillars: 1) strengthening the sectors, 2) optimised market coverage and 3) even more targeted customer support.

Strengthening the sectors

In future, Cushman & Wakefield will increasingly focus on a cross-sector service approach - with experts for the office, residential and healthcare, logistics & industry, retail and specialist markets sectors. This allows a focused orientation towards trends within the sectors and enables the market experts to put together cross-sector service packages that are precisely tailored to customer requirements. A strong sector approach also aligns Germany with the company's other European markets, allowing us to collaborate more effectively and leverage our global platform to better serve our clients and talent.

Cushman & Wakefield confirms the following sector responsibilities:

  • Pierre Nolte, Office 
  • Jan-Bastian Knod, Residential and Healthcare
  • Hendrik Jung & Stephan Hägele, Logistics & Industrial
  • Andreas Siebert, Retail
  • Simon Jeschioro, Specialist Markets

The range of services will remain unchanged: Cushman & Wakefield will continue to operate within the six service lines Capital Markets & Investment Advisory, Leasing, Project & Development Services, Valuation & Advisory, Asset Services and Global Occupier Services. Cushman & Wakefield confirms changes in responsibilities within Services as follows:

Simon Jeschioro, Head of Capital Markets & Investment Advisory. In addition to his sector responsibilities, Simon Jeschioro is now Head of Capital Markets & Investment Advisory. The new, expanded role ensures that capital market expertise and advisory services are optimally dovetailed and that clients receive in-depth insights into the German market as well as holistic solutions.

Pierre Nolte, Head of Leasing. In this new, expanded role, Pierre Nolte will be responsible for leasing activities across all asset classes in addition to the office sector. In this role, he will ensure a standardised customer approach and high quality standards throughout Germany and enable the company to respond optimally to changes in the market. He will also retain his role as Head of Tenant Representation EMEA.

Regional market coverage

In order to further emphasize regional market expertise, the company now divides Germany into five regions - North, East, West, Central and South - each with regional managers who bundle sector and service activities locally.

The company confirms the following responsibilities:

  • Tobias Scharf — Northern region
  • To be announced at a later stage — Eastern region
  • Luisa Rotthaus — Western region
  • Michael Fleck — Central
  • Matthias Hofmann / Jan Isaakson (interim) — Southern region 

The regions are supported by the National Leasing Team, which is headed by Nicolas Heisig.

Client Focus
The new strategy also focuses on even more targeted customer management, which is geared towards the exact needs of companies and investors and the respective sectors. Tina Reuter explains: “We create loyalty by asking the difficult questions and bringing the right teams together to answer them. This is an uncompromising focus on the needs of our customers.”

As part of this, Cushman & Wakefield confirms the following responsibilities:
Dr. Michael Thiele, Client Management

With this repositioning, Cushman & Wakefield is completing the analysis phase launched at the beginning of the year and stringently translating the insights gained into operational activities.

As a result of these changes, further appointments will be announced in due course. At the same time, the company is holding discussions with some employees in selected roles about their future at the company. 


verena bauer
Verena Bauer

Head of Business Development Services, Germany • 60311 Frankfurt am Main


Press Release Cushman & Wakefield
Clemens von Arnim takes on the additional role of Regional Manager East in Germany

Cushman & Wakefield has appointed Clemens von Arnim as Regional Manager for the Eastern Region in addition to leading the Capital Markets Berlin division. His appointment was made as part of the company’s recently completed repositioning on the German market.

Verena Bauer • 13/06/2024

Germany Flex Office Market  - Cushman & Wakefield
Flex Office Market Germany shows resilience

The German flex office market remains attractive, despite a structural change in demand in which office users are increasingly favouring smaller spaces with higher quality.

Verena Bauer • 06/06/2024

Highrise Frankfurt Study Cushman & Wakefield
Highrise study Frankfurt

Frankfurt’s high-rise office buildings provide a total of 1.77 million sq m of rental space, a further five properties with heights of over 45 metres will be completed by 2028 according to the “Highrise Study Frankfurt” analysis by Cushman & Wakefield.

Verena Bauer • 24/05/2024


Office Fit Out Cost Guide - Web card
Insights • Workplace

Germany Office Fit Out Cost Guide

Utilize our Office Fit Out Cost Guide 2024 to effectively plan and budget your office evolution in Germany. Start transforming your workspace in cities like Berlin, Frankfurt, and Munich today!
Cushman & Wakefield Asset Optimisation Guides

Complete Asset Optimisation Guide

Our asset optimisation whitepapers serve as your comprehensive guide through the multifaceted real estate landscape.
Verena Bauer • 05/03/2024
City Logistics

European City Logistics Reports

Cities – and city logistics – continue to evolve in the post-pandemic environment. And with them, city logistics real estate strategies are also evolving.
Verena Bauer • 07/02/2024


Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
These cookies ensure that our website performs as expected, for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All