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Insights

Office of the Future Revisited

Our latest insight establishes three realities: demand for office space is accelerating, hybrid is here to stay, and the role of the office has changed—and we explore their implications for office-using companies and workers.

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Three New Realities Shaping Hybrid Workplace Strategies

Office of the Future Revisited is focused on the new realities shaping hybrid workplace strategies. In this time of cautious confidence, office space is increasingly in demand. However, the role of the office will be forever changed as we enter the post-pandemic world.

The hybrid movement has just begun, and there is no single blueprint for successfully implementing it. Each organization must approach its transition with the question, “What does hybrid mean for us?"

Our latest insight establishes three realities that have significant implications as organizations experiment and develop new workplace strategies.

  • Demand for office space is accelerating. An improving economy paired with strong office-using employment growth is driving office space demand.

  • Hybrid is here to stay. Our global Experience per Square Foot™ (XSF) data shows that employees with choice and control over where they work perform better. At the same time, the data shows that employees need the office to support their desire to learn, make meaningful cultural connections to their organizations and to engage more deeply with colleagues.

  • The role of the office has changed. There is no one standard for the future. Most organizations believe the office is now the place for building culture and for inspiring creativity and innovation.

And see how six different companies are approaching hybrid workplaces — a window into real-time thinking and experimentation at a time when no one size solution fits every organization.

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Office of the Future Revisited Video Office of the Future Revisited Video

Authors

Despina Katsikakis
Despina Katsikakis

Executive Partner, Global Head of Total Workplace
London, United Kingdom


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David C Smith (image)
David Smith

Head of Americas Insights, Global Research
Atlanta, United States


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Nicola Gillen
Nicola Gillen

Managing Director, EMEA Advisory & EMEA Lead, Total Workplace
London, United Kingdom


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Antonia Cardone San Francisco Corporate
Antonia Cardone

Executive Managing Director
San Francisco, United States


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Carol-Wong-01_Headshot_Regional
Carol Wong

Executive Director
Singapore, Singapore


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Bryan Berthold Atlanta Consulting
Bryan Berthold

Global Lead Workplace Experience
Atlanta, United States


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Linsey Smith Chicago
Linsey Smith

Sr. Director, Strategic Consulting
Chicago, United States


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Taylor Van Dam Atlanta
Taylor van Dam

Consulting Director, Total Workplace
Atlanta, United States


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Rachel Casanova (image)
Rachel Casanova

Sr. Managing Director, Workplace
New York, United States


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Related Services

Global Occupier Services (GOS)
Future-proof your portfolio. Create inspiring on-site experiences. Unlock the potential of your real estate.
Learn More
Total Workplace. A vision of creative work spaces.
The employee of today places great importance on the quality of their workplace. It’s no longer just about the pay and benefits. 
Learn More
Experience per SF
Experience per SF™ is Cushman & Wakefield’s proprietary tool that gives you insight into the engagement and experience of your workforce.
Learn More

Related Insights

Part 3 Workplace Ecosystems (image)
Research • Workplace

Workplace Ecosystems of the Future

In this report, we examine what the future of the office will look like in a post-COVID-19 world by exploring investor, occupier and placemaker feedback and analyze historical work from home (WFH) penetration rates.
David Smith • 21/12/2020

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