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Discover how our strategic rethinking process in the EMEA region helps you unlock the full potential of your commercial property investments. Expert portfolio assessment, scenario-based solutions, and data-driven recommendations.

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Rethinking – maximising the value of your property portfolio

Our Rethinking service is a multi-disciplinary solution to enhance your Assets that are no longer fit for purpose due to economic, environmental, and workplace strategy changes. In a challenging economic environment, repositioning strategies are among the least costly and most efficient strategies for bringing an obsolete property up the value and relevance curve.

Strategic Portfolio Assessment for Risk Mitigation

We specialize in both individual asset optimization and comprehensive portfolio reviews tailored to the unique needs of commercial property investors in Ireland.

Our obsolescence risk assessment focuses on region-specific challenges, including shifting economic conditions, evolving sustainability mandates, and market-specific demand fluctuations. By addressing these specific risks head-on, we empower you to make informed decisions that lead to long-term success in the Irish Market.

Targeted Asset-Level Review for Performance Enhancement

For individual assets, we conduct an in-depth assessment of current performance, utilising qualitative and quantitative scoring against industry benchmarks. Our approach helps us identify critical areas for improvement, forming the foundation for further analysis and strategic planning.

We understand that every property investment is unique. That's why we tailor scenario-based solutions to ensure optimal outcomes for your assets.

Each scenario is accompanied by detailed cost estimates and delivery time frames, providing a clear roadmap to enhance your property's value and position it for success. 


Evaluating Impact on Investment Value: Data-Driven Financial Analysis and Clear Recommendations

Our approach is rooted in data-driven decision-making. We perform a comprehensive financial analysis, leveraging real-world data and industry benchmarks, to provide clear, actionable recommendations that align with your objectives as a property investor. With our insights, you can confidently navigate the complexities of the EMEA real estate landscape, making strategic choices that lead to value enhancement and sustainable growth.

Delivering Tangible Repositioning or Repurposing Plans

Our commitment goes beyond strategy — we deliver results. With our repositioning or repurposing plans in hand, you'll have a clear roadmap to elevate the value and relevance of your assets. Whether transforming individual properties or optimizing an entire portfolio, our plans are actionable, efficient, and aligned with your goals.

We're not just consultants; we're your collaborators in driving success. Together, we'll implement the strategic actions outlined in the plan, ensuring every improvement and every enhancement contributes to the growth and profitability of your property investments.

By leveraging our expertise in the Irish market, you gain a strategic advantage, leading to optimized asset performance, enhanced value, and a solid competitive position.

Our Center of Expertise

We leverage our extensive in-house expertise, along with our strategic partnerships for all external disciplines needed, to ensure the Rethinking service is delivered seamlessly. Our core Rethinking Team is supported by experts from across the Cushman & Wakefield business in areas such as Development & Strategic Advisory, Project & Development Services, Sustainability & ESG, Capital Markets, Commercial Agency and Asset Services. Dedicated support from our Research and Data & Analytics teams is also provided on each project, with evidence-based market insights and data a key part of the overall Rethinking strategy.

Irish Project Team

Mark McKernan
Mark McKernan

Divisional Director, Development & Strategic Advisory
Dublin, Ireland

+353 (87) 7707596

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Louise Dwyer
Louise Dwyer

Director, Head of PDS
Dublin, Ireland


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Robbie McGrath
Robbie McGrath

Director, Head of Sustainability
Dublin, Ireland

+353 (87) 9306543

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At Cushman & Wakefield, we work with you to develop a tailored strategy that manages and minimises your business rates liability, leading to significant cost savings.
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Valuation & Advisory

Giving you the confidence to make informed decisions.

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Project & Development Services
Whether you’re an occupier or investor in real estate, working on a single asset or across an international portfolio, we’re ideally placed to support you with a comprehensive range of Project & Development Services.
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