CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1} Share on Naver

Purpose of Place: History and Future of the Office

David Smith • 29/10/2020
This study is the second in a four-part series that provides a new perspective on COVID-19’s impact on the commercial real estate (CRE) industry and the future of the office.

Future of office space (image)

This study is the second in a four-part series that provides a new perspective on COVID-19’s impact on the commercial real estate (CRE) industry and the future of the office. In part two, “Purpose of Place: History and Future of the office External Link,” we examine how office space will continue to add value to employees and employers after the current health situation has subsided.

Part 2 of our Series “New Perspective: From Pandemic to Performance”

The office is more than just a building – it’s a place where people come together to build connections, collaborate and innovate. The global pandemic has accelerated an evolution of the workplace and forced businesses to reconsider when and how to best use the office in the future, posing the ultimate question: what is the purpose of place?

Cushman & Wakefield partnered with top researchers from George Washington University to explore the history and what we might learn about the future in “Purpose of Place: History and Future of the Office.”

In this study:

  • We examine the historical and future role of the office.
  • We present findings related to the impact of remote work on productivity, collaboration / innovation, culture, employee experience and engagement.
  • We explore the importance of walkable urban environments.
  • We discuss the importance of workplace environments on business outcomes.

Key findings include:

  • Long-term tailwinds for the role of the office and the generation of office demand remain.
  • The post-COVID-19 future will be characterized by organizations determining the right balance of remote work to advance their organizational priorities rather than one that sees a move toward an office-free world.
  • The impact of remote work is a matter of magnitude (how often can and should employees work from home) and selection (which employees can and should work remotely most effectively).

Download the report External Link, listen to the podcast External Link and watch the Americas/EMEA or APAC webinar replay.

What might history suggest to us about the future of office? Watch the video:

Webinar Replays
Purpose of Place and the Workplace Ecosystems of the Future
Watch APAC Webinar Replay Watch Americas / EMEA Replay

Authors

kevin Thorpe (image)
Kevin Thorpe

Chief Economist and Head of Global Research, Cushman & Wakefield

Learn more

Despina Total Workplace (image)
Despina Katsikakis

Global Head of Total Workplace, Cushman & Wakefield

Learn More

Michael Rodriquez (image)
Michael Rodriguez, AICP

Director of Research, Smart Growth America

Christopher Leinberger (image)
Christopher Leinberger

Co-Founding Partner & Managing Director Places Platform, LLC

Former Chair, Center for Real Estate & Urban Analysis George Washington University School of Business

Related Insights

Flex office
Research • Workplace

2025 Flexible Office Outlook

As companies continue to seek adaptable solutions, the demand for flexible offices is set to rise.
Sandy Romero • 20/12/2024
Global Office Outlook (image)
Research • Economy

Global Office Impact Study & Recovery Timing Report

An analysis of COVID-19’s impact on the office sector: forecasts and outcomes.
Kevin Thorpe • 22/09/2020
New Perspectives (image)
Research

New Perspective: From Pandemic to Performance

As a global leader in the commercial real estate (CRE) industry, Cushman & Wakefield offers clients a new perspective on COVID-19’s impact on CRE and beyond, preparing them for what’s next.
Michael Boonshoft

Ready to talk?

We look forward to connecting with you.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Privacy & Cookies.
MORE OPTIONS
AGREE AND CLOSE
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS