Barbi Reuter

PICOR • United States


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Tucson, AZ 85711
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Barbi Reuter

PICOR • United States


Barbi Reuter’s affiliation with Cushman & Wakefield | PICOR began with the firm’s opening in 1985, becoming a founding principal in 1992. Following three years as COO, she was named President in 2017, then CEO, chair of the board, and designated broker in 2020. Reuter leads the employee-owned commercial real estate firm’s activity in southern Arizona and Sonora, Mexico. Active in community and industry efforts, she writes and presents on the regional CRE market. Previously, Barbi founded the firm’s Property Management Division, taking it to the lead in market share.

She is a member of CCIM, CREW, ICSC and ULI and is active in Southern Arizona Leadership Council (SALC), past Chair of the Tucson Metro Chamber, and serves as director for Sun Corridor Inc. and YMCA of Southern Arizona. Reuter served as 2022 CREW Network global board president, was a 2020 Goldman Sachs 10,000 Small Businesses scholar, and she mentors young leaders and industry professionals across the country through various affiliations. Among notable recognition, she was named 2019 Woman of the Year by Greater Tucson Leadership.

  • Member: Arizona Town Hall, International Council of Shopping Centers (ICSC), Southern Arizona Leadership Council (SALC), Urban Land Institute (ULI), Women Presidents’ Organization (WPO)
  • CREW Network – Executive Mentoring Program (2011-2012); Board member (2015-2016), Mentor (2018)
  • CREW Tucson – Charter Member (2003-), Past President (2013), Director (2006-2014)
  • Cushman & Wakefield – Women’s Integrated Network, Leadership Council (2017-)
  • Building Owners and Managers Association (BOMA) International
    • Regional Owners Council (ROC), Chair (2004-2006)
    • Governance Task Force, Member (2001-2002)
    • Regional Task Force, Chair (2000-2001)
    • Executive Committee, Pacific Southwest Region representative (1999-2000)
    • Finance Committee, Member (1995-1999)
    • Executive Search Committee, Member (1998)
      President’s Advisory Council, Member for four administrations (1991-1997)
    • Education Committee, Chair (1993-1999)
    • Strategic Long Range Planning Committee, Member (1990-1991; 1996-1998)
    • Product Review Committee, Member (1994-1997)
    • Membership Task Force Member (1993-1995)
    • Board of Directors, Director/VP, Pacific Southwest Region (1991-1993)
  • BOMA/Greater Tucson – Various committee roles and leadership positions, including President (1989) and authorship of Tucson’s first Market Conditions Report in 1987

  • Greater Tucson Leadership – Class of 2002, Alumni Member (2011-)
  • PICOR Charitable Foundation – Past Chair, Current Officer (1994-)
  • Tucson Girls Chorus – Board of Directors (2009-), President (2014-2015)
  • Tucson Metro Chamber – Board Member (2016-), Vice Chair (2017-2018), Chair (2018-2019)
  • YMCA of Southern Arizona – Board Member (2016-)
  • Arizona Repertory Singers – Member
  • Big Brothers/Big Sisters of Tucson – President (2002), Board of Directors (1993-2006)
  • CREW Network – National board member (2015-2016), Executive Mentoring Program (2011-2012)
  • Girl Scouts of Southern AZ – Committee of 100 Women (2012-)
  • Our Family Services – Divorce Recovery Volunteer (2005-2006)

  • Small Business Leader of the Year 2017
  • Ordinary Women Doing Extraordinary Things, Eller College 2009, 2017
  • Tucson CREW President’s Award 2011, Professional Service Award 2009, Member-to-Member Business Award 2007 & 2014, Career Advancement for Women 2017
  • Who’s Who in Business, Arizona Republic 2016
  • Woman of Influence, Real Estate Forum magazine 2015
  • Most Influential Women in CRE, AZ Commercial Real Estate magazine 2015
  • Most Influential CRE Person Online, 2013, 2014, 2016
  • Woman of Influence, Inside Tucson Business 2012
  • President’s Award for Excellence, C&W | PICOR 1991, 2002, 2012, 2016
  • Spirit of Philanthropy Award, Association of Fundraising Professionals 2006
  • BOMA Greater Tucson, David L. White Philanthropic Award 2005, Member of the Year 1994
  • Women on the Move Nominee, YWCA of Tucson 2002
  • BOMA International President’s Award, for advancing education mission, 1999

  • Arizona Broker’s License
  • Executive Ed certificates: CREW Network MIT/Harvard/Emory 2016; Harvard Leadership, 2006; USC/BOMA, 2000
  • Bachelor of Science in Business Management, University of Phoenix
  • Building Owners & Managers Institute (BOMI) – Real Property Administrator (RPA)

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