BROKER VALUE IN ACTION

How do you create value for your clients? 
I create value to my clients through identifying cost savings, strategic deal structuring, market growth predictions and my deep understanding of market conditions and trends.

What innovative trends across Workplace and PropTech are you leveraging in your market or sector to help keep your clients competitive?
Best-in-class amenities are definitely a focus, with increased outdoor options including outdoor workspaces and even outdoor conference rooms, especially in California and other West Coast markets. For example, a client executive now takes 65% of his meetings outside. Also, a variety of video and 3D capture technology like Matterport — a global partner to Cushman & Wakefield — are being used to tour and showcase space to clients anywhere in the country. 

If you had a lens into the future, where do you think Occupiers will be most focused in 2025?
In the wake of remote working at a massive scale in 2021 and the growing employee demand for a variable workplace model, the future will see Occupiers focused on how to impact and increase employee productivity in the office. 

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Erik Hallgrimson is the broker clients turn to for expert advice on complicated transactions, knowing he provides more detailed analysis and a compelling understanding of real estate markets in Silicon Valley and beyond. Erik is one of the region’s most successful commercial real estate brokers. His success comes from his comprehensive knowledge, deep industry relationships, and over two decades of experience. His experience is highly varied and, thanks to his deep experience, he can provide expert representation to investors, developers, and tenants alike.