Seth grew up in Winston-Salem, where he was standout athlete at Forsyth Country Day School. Seth went on to play baseball at the University of South Carolina and was a member of the 2012 College World Series team. After battling a number of injuries Seth transferred to Wake Forest University to continue his academic and baseball career. Alongside his participation on the Wake Forest baseball team, Seth earned a Bachelor of Arts Degree in Communications, and went on to complete a Masters Degree in Business Management.

Seth continued his passion for baseball by purchasing The Hitting Zone, a local baseball training facility in Winston-Salem. Seth transformed the business from a batting cage to a top of the art facility where many minor league and major league baseball players continue to train.