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International Demand Grows for Hume Place as Build-to-Rent Stage 2 Plans Unveiled

Jess Freeman • 12/11/2024

Leading Australian developer Third.i Group, alongside joint venture partner Phoenix Property Investors, is thrilled to announce the successful launch of Stage 1 at Hume Place, named Elevate, which has garnered significant international and local interest since its debut.

With nearly 6,000 leads and over 300 appointments during the opening weekend, the demand for the apartments above the Crows Nest Metro station from both local and overseas buyers is unprecedented due to the unique location offering unparalleled connectivity to Sydney’s CBD.

Elevate Hume Place has captured the attention of diverse buyer demographics. Notably, 25% of interested buyers from Asia are seeking residences for their children studying in Sydney, while another 25% are Australian passport holders or permanent residents looking for personal stays. The remaining 50% are investment-focused buyers, particularly from Singapore and Hong Kong, drawn to the project’s strong rental returns prospects. Following over 150 appointments with Asian buyers, the Asian roadshow has been extended with three additional events in Hong Kong and Singapore accommodate the high demand.

In Australia, interest spans a diverse range of buyer demographics, including first-time homebuyers, seasoned investors, and downsizers. The variety of apartment offerings—from one and two-bedroom units to larger three-bedroom options—caters to various needs.

The appeal of the Crows Nest Metro station is a significant draw for both international and local buyers who appreciate the unrivalled connectivity it provides, with the recently opened City & Southwest Metro line placing Crows Nest only seven minutes from Sydney's CBD and four minutes from Chatswood.

This strategic location not only facilitates seamless commuting but also promotes a vibrant community atmosphere, encouraging pedestrian activity and local engagement. The integration of the Metro system with Hume Place allows residents to enjoy the convenience of urban living while being well-connected to the broader city, making it an ideal choice for those seeking both lifestyle and accessibility.

Luke Berry, Co-founder & Director of Third.i Group, said, “We have been overwhelmed with interest for Elevate Hume Place, with 6,000 leads so far and around 300 groups visiting the display suite on our opening weekend alone.

“This remarkable interest underscores the demand for quality living spaces that offer exceptional connectivity, particularly with the Crows Nest Metro station providing direct access to the CBD in just seven minutes. The combination of stunning architecture and the convenience of urban living has truly resonated with both local and international buyers.”

Plans for Stage 2 to be delivered as a build-to-rent offering have been announced by Third.i and Phoenix Property Investors, with Cushman & Wakefield appointed to sell the completed build-to-rent asset which will comprise circa 476 apartments, including approximately 60 units designated as affordable housing for frontline and key essential healthcare workers.

The turnkey build-to-rent asset is set to redefine build-to-rent living in Sydney by integrating wellness amenities and communal spaces designed for community connection. The amenities earmarked for Stage 2 include an innovative health & wellness centre, golf simulator, co-working space, cinema, rooftop bar, pool, music rooms, and much more.

With a limited number of build-to-rent projects in the pipeline in Sydney, Stage 2 at Hume Place is already attracting significant interest from international institutional capital looking to acquire the completed asset.

According to Josh Cullen, International Director & Head of Capital Markets, Australia and New Zealand at Cushman & Wakefield, the build-to-rent market is becoming increasingly recognised as a vital component in addressing housing shortages and evolving urban needs.

“As cities grow and populations increase, the demand for flexible, high-quality rental options has surged. Build-to-rent developments such as Stage 2 at Hume Place are designed to meet this demand by offering a diverse range of apartment sizes and layouts that cater to various demographics, from young professionals to families and essential workers.”

“Stage 2 at Hume Place is set to become a market-leading build-to-rent asset, generating significant interest both locally and internationally,” said Robert Huxley, Co-founder of Third.i Group.

“Crows Nest stands out as one of Sydney's most connected locations, thanks to the new Metro station that places residents just seven minutes from the CBD. This exceptional connectivity, combined with the suburb's affluent demographic and anticipated population growth, creates a compelling case for a luxury build-to-rent offering. We are witnessing strong demand from investors who recognise the potential for high-quality rental options in this vibrant community.

“As we develop Stage 2, our focus will be on delivering not only stylish and sustainable living spaces but also amenities that foster a sense of community and well-being, ensuring that Hume Place meets the needs of modern urban dwellers,” Mr Huxley concluded.



About Third.i
Third.i is one of Australia’s leading property development and investment firms with an enviable track record in successfully delivering large-scale residential projects in Sydney and Newcastle. With a current development pipeline exceeding $4 billion, Third.i’s experience and drive to deliver architecturally inspired spaces are key reasons for their ongoing success. www.thirdigroup.com.au

About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2023, the firm reported revenue of $9.5 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), sustainability and more. For additional information, visit www.cushmanwakefield.com.

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