The Italian Hospitality team of Cushman & Wakefield, a global real estate services company, assisted a leading institutional fund in the sale of the Best Western Plus Tower Hotel in Bologna, a 4-star hotel strategically located near the Bologna Fair and Guglielmo Marconi Airport in Bologna.
The Best Western Plus Tower, a structure managed by the Italian white-label hotel operator HNH and affiliated with the international brand Best Western, with its more than 70 meters in height, is spread over 18 floors above ground, representing the tallest hotel in Bologna.
The hotel consists of 149 rooms plus services such as 1 bar, 1 restaurant, 11 meeting rooms with a maximum capacity of 400 guests, and a fitness room. The property was purchased by La Nuova Asiago Immobiliare S.r.l., a real estate company of the Borletti family, an important family of Italian entrepreneurs, operating in the retail, consumer and luxury goods, and real estate sectors.
The operation was followed by the Hospitality team of Cushman & Wakefield Italy and in particular by Dario Leone, Partner, Head of Hospitality of Cushman & Wakefield in Italy who comments as follows: "The sale of the Best Western Plus Tower Hotel in Bologna confirms, despite the slowdown of the last period of the tourism sector caused by the pandemic, the great interest on the part of investors in the Italian hotel market. Investors intend to increase their investments in the hotel sector in Italy considering it to be very interesting and this transaction demonstrates that, if the foundations are solid, investors also look with a certain optimism and interest at hotel assets located in "secondary" tourist markets compared to the markets. primaries such as Rome, Milan, Florence and Venice. "