CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
obsolescence-emea-hero-mobile obsolescence-emea-hero

insights

European Obsolescence = Opportunity

Repositioning: The Evolution of European Offices 

get the Report

In Europe, the office sector faces an imminent challenge to evaluate, create and execute the right strategies for the large swathe of assets that face the dual issues of not meeting occupier needs nor being sustainable (in line with upcoming sustainability legislation).  

We will soon face a situation where the longer we wait to make the changes we know must come, the more costly it will become.  

Office markets across Europe are at risk of seeing a significant portion (76%) of office stock rendered obsolete by the end of the decade unless action is taken now.

Repositioning those assets in need is a real opportunity and in many ways a necessity.

Landlords that reinvest in their sustainability credentials, amenities, sense of place and community engagement to move their assets to deliver the best quality space will benefit from this flight to quality.

Sustainability, both in terms of legislation and occupier expectation, is a significant driving force in the risk of obsolescence in Europe.

Around half the existing stock is over thirty years old. Just 14% has been built or substantially modernised in the last ten years.  
 
The flight to quality trend is accelerating, resulting in demand for the best quality space exceeding supply in most major cities. 

Cushman & Wakefield has formed a pan-European, multi-disciplinary team as part of a global response to the office sector’s need for rethinking, reimagination, repositioning and repurposing.  

We encourage you to read the report and reach out to our specialists to get more information on the research and our office repositioning solutions. 
Insights in your inbox
Subscribe to get our latest research, thought leadership, insights, and news.
Subscribe

Contacts

Katarzyna Lipka
Katarzyna Lipka

Head of Strategic Consulting & ESG Advisory, ESG Lead
Warszawa, Poland


Download VCard

Zuzanna Paciorkiewicz
Zuzanna Paciorkiewicz

International Partner, Co-Head of Asset Services CEE
Zuzanna.Paciorkiewicz@cushwake.com


Download VCard

Jan Szulborski
Jan Szulborski

Business Development Manager
Warszawa, Poland


Download VCard

Case Studies

VN-THUMBNAIL-OUTLOOK2025-CARD.jpg
Research

Ho Chi Minh City Office Outlook 2025

HCMC will welcome five new Grade A buildings into the market in 2024, bringing 117,500 sq m of space into the market. Three out of the five buildings are located in the CBD.
20/12/2024
VN-THUMBNAIL-OUTLOOK2025-CARD.jpg
Research

Hanoi Office Outlook 2025

Hanoi is expected to welcome new supply of nearly 35,000 sqm in 2024, coming from two projects in the Secondary and West submarkets.
20/12/2024
Flex office
Research • Workplace

2025 Flexible Office Outlook

As companies continue to seek adaptable solutions, the demand for flexible offices is set to rise.
Sandy Romero • 20/12/2024
Suburban ATlanta
Research

​​Beyond The City: Performance Drivers of Suburban Atlanta​

Supply and demand trends in suburban Atlanta.
Alex Kaplan • 19/12/2024
Turn Around the Table Podcast
Podcast • Workplace

The Team Around the Table Podcast

There's a better way to outsource corporate real estate—and it starts with choosing the right team.
10/09/2024
obsolescence-emea-diagonal123
DIAGONAL 123, BARCELONA

Challenge: Metropolis needed to transform their office building in Barcelona’s 22@ district due to an increasing vacancy in the building and the threat of new developments in the area.

Solution: Cushman & Wakefield advised the client to reposition the asset by upgrading the building specification, delivering improved ESG credentials and improving the user experience with new amenities, common areas and social spaces. The building was subsequently sold but Cushman & Wakefield supported the buyer through the transaction and then delivered the project through a combination of customer experience, project management and sustainability delivery teams. We subsequently successfully leased the building to a range of tenants paying top of market rents – inline with the original business plan.

obsolescence-emea-duo
DUO, LONDON

Challenge: The developer purchased the building with vacant possession and the intention to comprehensively refurbish and reposition the asset as a ‘next generation’ office building. A key challenge of the project was to improve the arrival experience at ground level and respond to the occupier requirements around amenity and ESG.

Solution: Cushman & Wakefield worked alongside the client team to provide advice on leasing strategy and the subsequent full refurbishment and extension of the building. Cushman & Wakefield were appointed as joint leasing agents and executed a market leading pre-letting campaign which resulted in the building being 90% pre-let at practical completion. A variety of occupier sectors were secured (including legal, financial and tech), attracted by the quality of the building repositioning, strong ESG credentials and market leading amenity provision.

obsolescence-emea-nassaukade
NASSAUKADE, ROTTERDAM

Challenge: The client requested services in the divestment of their ownership in Rotterdam, an inner city redevelopment opportunity. The size, type and timing of the development was unclear.

Solution: Cushman & Wakefield analysed a number of different scenarios ranging from as-is to a complete re-development of the asset. Once a strategy was agreed Cushman & Wakefield worked together with the owner and the Municipality of Rotterdam to run a selective multi phase tender process for the divestment. The process resulted in a strong outcome for our client with the Rotterdam based developer VORM being appointed.

obsolescence-emea-tweed-building
TWEED BUILDING, BRUSSELS

Challenge: An obsolete office building was purchased with the initial aim of converting it into high end residential units.

Solution: Our experts, with their knowledge of the market dynamics and understanding of the current and future competition, convinced the developer to opt for an office redevelopment with the highest environmental standards to attract quality occupiers, thanks to the strategic location, Cushman & Wakefield found a co-investor who acquired 50% of the project. On delivery the Cushman & Wakefield leasing team let the building to a number of triple A tenants who are now enjoying a state-of-the-art office building. The Cushman & Wakefield Capital Markets team finally supported the disposal of the asset in an off-market transaction achieving a highly competitive yield.

obsolescence-emea-viale-sarca
VIALE SARCA, MILAN

Challenge: A major tenant had relinquished several floors of a prominent modernist building. As a portion of the spaces had been occupied by support functions such as cafeteria, bank and post office, they had to be evaluated to identify the most appropriate new sector.

Solution: Having a mandate to manage the whole building, Cushman & Wakefield through its integrated Asset and PDS teams was able to support the client in envisioning a new life for these floors, converting them into state-of-the art office spaces by delivering Design, statutory Direction of the Works and Project Management services for the refurbishment activities. The Leasing team went on to find the right tenant mix for the reconfigured building.

More Insights

VN-THUMBNAIL-OUTLOOK2025-CARD.jpg
Research

Ho Chi Minh City Office Outlook 2025

HCMC will welcome five new Grade A buildings into the market in 2024, bringing 117,500 sq m of space into the market. Three out of the five buildings are located in the CBD.
20/12/2024
Women Hotel City
Insights • Investment / Capital Markets

The Hotel Investment Scene in CEE

Welcome to our fourth edition of the joint Cushman & Wakefield–CMS report on the Hotel Investment scene in CEE: Getting Real about ESG in Hotel Real Estate
Bořivoj Vokřínek • 25/10/2023
City, graph
Insights • Investment / Capital Markets

Investment Highlights

In the first half of 2023, volume of transactions in the property sector within CEE-5 surpassed EUR 2 billion, which is 59% less than in H1 2022.
Jeff Alson • 17/10/2023

Ready to talk?

We look forward to connecting with you.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.

MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS