Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting to read:%0A%0A {0} %0A%0A {1}
US-Lodging-Report-Year-End-2023-Report_mobile-hero US-Lodging-Report-Year-End-2023-Report_large-hero


U.S. Lodging Overview – Year-End 2023

While uncertainty still lingers from the impact of COVID, a post-pandemic restructuring of travel and work is resulting in a new normal for the lodging industry. 

Finding Normal 

Overall, 2023 saw the lodging sector trending toward stability while incorporating some major structural shifts in demand. While uncertainty still lingers from the impact of COVID, a post-pandemic restructuring of travel and work is resulting in a new normal for the lodging industry. Hybrid work routines are becoming institutionalized, virtual meetings continue, and in-person business travel has diminished. Overall travel continues to improve, still driven by the leisure surge of the early 2020s, and on-site meetings and conferences have become the new business travel. The lodging performance paradigm is shifting but is not stagnant. 

Hotel performance on a national basis has stabilized, and barring any unforeseen event, is expected to continue to improve over the next few years. Current hotel investment sentiment ranges from “over the worst” to “cautiously optimistic” to “optimistic.” There is the sense that the disruption from the pandemic has normalized and although revenue performance has ratcheted down from 2019, top line revenue growth is now more predictable. While expenses, particularly labor and insurance, remain a concern, adjusting to a more durable financial trend is the new positive outlook. If interest rates decline, the hotel investment paradigm will be more attractive to all. 

Download the report to learn more.

Access our previous findings. Download our Mid-Year 2023 U.S. Lodging Overview Report.
Mid-Year 2023


Whether you own or invest in a full-service hotel, a riverboat casino or a conference center, Cushman & Wakefield’s Hospitality & Leisure practice group offers a full range of valuation and advisory services to help you uncover what’s next for your properties.

Related Insights

Canada Skyline

Canadian Lodging Industry Overview

Our annual Lodging Industry Outlook recaps the results for this past year, highlight some of the key transactions, and identify emerging trends.
Brian Flood • 2/21/2024
hotel industry (image)
Article • Valuation

The Current & Future State of the Hotel Industry

The hotel industry is one of many facing uncertainties due to COVID-19. Read highlights about the U.S. hotel industry’s current landscape, opportunities and strategies as we continue to look ahead.
Elaine Sahlins • 4/23/2020

Ready to talk?

Our professionals are ready to provide further details on this and many other topics.

With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on  Cookies

More Options
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All