Proven Results for Yorktown – Elevating Return on Investment

Cushman & Wakefield was able to provide in-depth knowledge on the market and create a tailored approach that spoke to prospects and residents. Within a 30-day time frame, a design firm helped us create a new logo that matched the community’s elevated level of luxury, and revise major items like the monument sign, billboards, and directional signage.

Marketing dollars were reallocated to yield the most success. The team focused on stronger Pay Per Click (PPC) campaigns, social media advertising and increased digital visibility through careful selection of relevant Internet Listing System (ILS) opportunities.

We were completely staffed on Day One by hiring from our internal candidate pool, and the team was able to restore revenue growth by returning the focus on occupancy. After a thorough review of the financials, the team was also able to find vendor cost savings through thoughtful bidding as well as properly assessed amenities cost.

• Average rent growth of 2.7%
• Occupancy increased to 93.7%
• Revenue increased 3%