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From Putt to Pint: Everyone Wins with Competitive Socializing

Barrie Scardina • 3/27/2023

friends playing backyard games

With Gen Z and Millennials making up nearly half of the full-time workforce in the U.S., the thirst for experiences is a trend that cannot be ignored. And ‘competitive socializing’ is taking heed. This growing trend combines high-end dining with competitive games providing unique and fun experiences. Some activities include darts, ping pong and mini golf.

According to Cushman & Wakefield research, competitive socializing concepts have grown 386% since the beginning of 2021.

This concept not only provides much-needed, out-of-the-home experiences with friends, but also a unique opportunity for landlords looking to revitalize their assets and fill large vacancies at the same time. 
 
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