Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting to read:%0A%0A {0} %0A%0A {1}
press release press release

Cushman & Wakefield delivers Community Building for the office buildings of GTC

Sylwia Wiszowata-Łazarz • 20/06/2022

Global real estate services firm Cushman & Wakefield continues its strategic partnership with GTC to provide Community Building services for the commercial property developer’s office buildings. By coordinating its activities as part of its proprietary “WakeApp Your Office” scheme, Cushman & Wakefield is responding to the challenges experienced by office tenants and landlords in encouraging employees to return to the office post-pandemic.

Cushman & Wakefield is committed to communicating with tenants, building relations, implementing a tactical wellbeing plan and supporting user satisfaction surveys. As part of its strategy, it also provides content management in “WELCOME GTC”, a mobile app for the developer’s office buildings.

Community Building & Property Marketing 

With its Community Building and Property Marketing platform, Cushman & Wakefield provides landlords with a complete set of tools to support the process of community building around a property. Recommendations of short- and long-term strategies are underpinned by both a survey-based analysis of tenants’ needs and the developer’s vision and guiding principles. Activities are prepared in line with the latest trends to incorporate the flexible ways of communication and community building in a hybrid work environment. Everything is developed with a special focus on modern mobile apps designed to integrate both communities and individual building systems - in the spirit of ESG and with an emphasis on sustainability. 

The office portfolio of GTC

Cushman & Wakefield’s cooperation with GTC focuses on activities dedicated to 10 office complexes with a combined area of approximately 180,000 sq m of GLA in several Polish cities: Warsaw, Łódź, Poznań, Wrocław and Katowice. The dedicated strategy and marketing plan for GTC are being carried out in parallel with the ongoing roll-out of the “WELCOME GTC” app. The main objective is to integrate the ecosystem of the properties and the whole portfolio in a single tool to improve tenant satisfaction and enhance communication with individual property users.

“We are pleased that thanks to the business relationship we established last year we are able to ‘wake up’ tenants to return to the office and to shape the space they are in. Our engagement and framework cooperation with GTC are a unique project which already shows that the synergy of investment in new technologies and wellbeing is impacting the future of the modern workplace and employees,” -

-says Sylwia Wiszowata-Łazarz, Associate Director, Marketing Asset Services, Cushman & Wakefield.

“Both WELCOME GTC and the solutions provided by Cushman & Wakefield in its CushAPP are based on the identical tools of SpaceOs, a leading proptech scaleup. This makes us confident that proven solutions and experiences pave the way for effective digitalization of properties and their communities,”-

-adds Grzegorz Dyląg, Partner, Head of Asset Services Business Space Poland, Cushman & Wakefield.

With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.

Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All