CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}

Hospitality Market Trends & Data

Bořivoj Vokřínek • 11/04/2024

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

EUROPEAN HOTEL MARKETBEAT 2023

Final Quarter Boosts European Hotel Deal Volumes.
A strong final quarter saw European hotel transactions reach nearly EUR 17 billion last year, according to new data from Cushman & Wakefield.

Across the year, 787 properties were sold comprising 106,000 rooms and totalling EUR 16.9 billion in value. This remains significantly below 2019 levels but is only 4% short of the 2022 total. In the last quarter, volumes reached EUR 5.4 billion, a 13% increase relative to Q4 2022 (EUR 4.8 billion).

Several major individual deals drove these volumes, including the sale of the Westin Paris Vendome, the Center Parcs Allgäu in Germany, the Six Senses Hotel Rome, the Mandarin Oriental and Hotel Sofia in Barcelona, and Haymarket House in London (office to hotel conversion).

According to the research, portfolio transactions represented one third of the 2023 total volume (vs. 28% in 2022 and 45% in 2019). Most of these portfolio transactions were completed in the last quarter of 2023, representing more than half of the volumes transacted (56% in Q4 2023, vs 31% in 2022 and 35% in 2019).

Spain, France, and the UK were the most active markets, accounting for 59% of European volumes in 2023 with a total of EUR 10 billion (+7% vs 2022). Among the top-10 markets, Spain, France, and Greece witnessed the largest growth relative to 2022, with an increase of 44%, 26% and 23%, respectively. In terms of the key urban markets, London, Paris, and Madrid continue to be on the top of the list for investors followed by Barcelona and Rome.

Learn more about the initial findings by downloading the report.


MARKETBEAT– UK: Q1 2024

Despite ongoing market uncertainties and an impending UK general election, the start of 2024 has been positive for the UK hotel investment market. First-quarter investment volumes have surged to the highest levels since 2019, primarily driven by two large portfolio sales at the beginning of the year. Overall, enduring positive sentiment for the sector suggests a favourable trajectory for deal flow as the year progresses, with anticipated base rate cuts in H2 2024 and overnight stays projected to surpass 2019 levels. 

For the full UK Market Beat, download the report.


OPERATOR BEAT – EUROPE 2023

Findings from the Cushman and Wakefield Operator Beat 2023 indicate that capital cities throughout Europe continue to hold their allure for operators, with the recent addition of Vienna to this esteemed list. Notably, City markets in France, Germany, Benelux, and Turkey have experienced a surge in operator interest since 2021.  

The Operator Beat surveys were conducted among over 195 senior executives of leading hotel operators active in Europe. The surveys were carried out in H1 2023 across nine different markets: the Iberian Peninsula, UK & Ireland, France, Benelux, Italy, DACH, CEE, SEE, and Turkey. 

Learn more about the initial findings by downloading the report


THE HOTEL INVESTMENT SCENE IN CEE 2023

Welcome to our fourth edition of the joint Cushman & Wakefield–CMS report on the Hotel Investment scene in CEE*: Getting Real about ESG in Hotel Real Estate. 

In recent years, the hotel sector in CEE has endured a very volatile period. Starting with the pandemic in 2020, followed by Russia’s unprovoked invasion of Ukraine in 2022, and consequent economic challenges underpinned by the energy crisis and sharp increase in overall inflation. Not surprisingly, this had a detrimental impact on hotel performance and investment activity across the region, as described in this report. However, the hospitality industry is resilient and able to rebound quickly. The recovery is already underway and has surpassed most expectations. Hotels across the CEE region are showing robust performance, already exceeding pre-pandemic levels in many markets.  

*CEE-6 countries comprise the Czech Republic, Slovakia, Poland, Hungary, Romania and Bulgaria. 

Learn more about the initial findings by downloading the report. 


MARKET BEAT – Europe: H1 2022

Hotel transaction volume across Europe reached just over €7 billion during the first six months of 2022, with 319 properties changing hands. Despite the strong recovery of travel demand and the wall of capital looking for opportunities, transaction activity remained flat compared to the same period last year, with investor appetite constrained by rising financing and operating costs, fears over consumer confidence and a lack of willing sellers.

Read the full UK Market Beat for H1 2022 here.

For the full European Market Beat, download the report.


HOTEL OPERATORBEAT – UK & Ireland: H2 2021

We surveyed international and national hotel operators active in the UK & Ireland to determine their interest in the key hotel locations, when they expected the hotel market to recover and what the current transactional challenges are.

For the UK & Ireland hotel operator overview, download the findings


HOTEL INVESTORBEAT – Europe: H1 2022 

The survey was conducted by Cushman & Wakefield during April and March 2022. It was completed by 56 respondents, including senior representatives of major private equity firms, funds, REITs and other institutional investors active in the European hotel real estate market. The respondents’ firms invested in aggregate over EUR 20 billion during the last five years (2017-2021), accounting for about a fifth of all hotel transaction volume in Europe. Download the findings.

HOSPITALITY INSIGHTS

Edinburgh
Research

Edinburgh Hotel Market Spotlight

Edinburgh's hotel sector saw a 22% revenue increase and a nearly 69% rise in gross operating profit in Q1 2024, outpacing the UK average despite rising costs and increased hotel supply.
Lise Keller • 28/05/2024
European-Retail-Radar-web-card
Research

European Retail Radar

A comprehensive overview of the retail industry across Europe, backed by thorough research conducted on transactions in 13 European countries and 231 cities.
Sally Bruer • 08/05/2024
pillows on hotel double bed
MarketBeat

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 11/04/2024
Web card for Hotel Investor Compass
Research

European Hotel Investor Compass

Gain exclusive insights of the European hospitality sector with our in-depth Hotel Investor Survey. 
09/04/2024
Beach Chairs by Ocean
MarketBeat

Operator Beat – Europe 2023

The Operator Beat surveys were conducted among over 195 senior executives of leading hotel operators active in Europe.
30/10/2023

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Contact Our Team for a Personalized Consultation 
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS