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Five Steps Digitally Native Brands Should Consider When Expanding to Brick & Mortar

Alanna Loeffler • 10/4/2022
More and more digitally native brands (DNBs) are turning to brick and mortar to provide customers with a full sensory brand experience in order to differentiate themselves in an often too-crowded digital world. But opening a retail store can come with its set of challenges. From selecting the best location to building the consumer journey, here are five steps DNBs should consider taking when expanding from digital to physical.

 

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