Today, retail brands need to meet consumer demands equally across all channels and paths to purchase. With an omnichannel mindset, brands need to satisfy customers wherever and whenever they chose to buy. These new demands require retailers to be forward-thinking and strategic, and Cushman & Wakefield is ready to deliver new solutions.
Leveraging our breadth of services, along with our global retail External Link, e-commerce, supply chain and logistics External Link expertise, Cushman & Wakefield is analyzing retail opportunities and creating customized solutions that deliver new capabilities and expand market presence and profitability. We combine research, data and analytics External Link with best-in-class real estate services to prepare retail brands for the future.
Retail and Logistics Real Estate Synergies
Designed to unlock new capabilities and drive excellence from clicks to bricks.
- Expand market presence and gain a competitive edge
- Optimize logistics and supply chain operations
- Maximize operations across your entire portfolio: retail, warehouse, fulfillment, logistics and office
- Mitigate risk: speed-to-market, location and cost
Retail Around the Corner, E-Commerce Across the World
Global perspective and resources coupled with local insights and expertise.
If your retail/e-commerce strategy includes multiple regions—whether that’s nationwide or internationally—our experts in 400 offices worldwide offer unparalleled insights, drawn from thousands of successful assignments.
Our global cross-border retail and supply chain teams specialize in advising retailers when entering new markets or countries. By engaging in constant dialogue to stay informed of the trends within our ever-evolving industry, our professionals work together to meet our clients’ needs in the Americas, Europe, Middle East and Asia.
Advising Retail and E-Commerce Clients in All Sectors
Real estate is our center, retail our specialty, and clients our focus.
Our clients span the entire retail spectrum, including national and international retail brands, digitally native brands, e-tailers, grocery, specialty food & beverage, B2B, and more. We also work with companies that service the retail industry, including e-commerce logistics firms, 3PLs, intermodal, manufacturers, and technology innovators.
What is E-Commerce?
E-Commerce is the act of buying or selling items online. Recent growth in e-commerce is changing how retailers do business and increasing demand for logistics real estate.
What does Omnichannel mean?
Omnichannel refers to a type of retail that integrates the different shopping methods available to consumers like online (computer or mobile device) or in a physical store. It requires retailers to have a real estate strategy that provides consumers with the correct balance of quick delivery options and access to brick-and-mortar locations.
What’s the future of grocery fulfillment?
Recent challenges created by the global pandemic and growing competition within the market is driving new innovations in logistics to answer the demand for direct-to-consumer grocery supply chains. Companies are competing to become the most affordable, reliable, and timely option for customers, while ensuring high quality deliveries that are fresh or locally sourced. Read more on how evolving tech can help automate grocery.
Are retail stores turning into warehouses?
The pandemic-driven surge in e-commerce and stress on the retail real estate market has spurred much speculation regarding converting vacant retail space into distribution or last mile facilities. The general public seems to think this is a sure thing with many people assuming much of the vacant retail space will eventually be warehouse or industrial space. However, converting retail space to industrial is extremely complicated and not necessarily the best option for retail owners.
Has the growth of e-commerce turned into a logistics challenge?
Nothing happens on the shop floor, whether digital or physical, that doesn't have an impact on the supply chain. Ever-changing consumer behaviors mean real estate and supply chain professionals must make quick decisions during a time when nearly every aspect of the industry is in flux. Read more on why e-commerce growth is posing a challenge for real estate and supply chain decision-makers.
Can shopping malls survive COVID-19?
What does the future hold for the shopping mall? Is adaptive reuse a viable option? Will digitally native brands turn to brick-and-mortar? With the continued growth of e-commerce, the introduction of new paths to purchase, and the impact of COVID-19, mall developers are faced with difficult challenges and the ultimate question: what does the future hold for the shopping mall?