Our new report analyses the evolving needs of the “new kids on the block,” Generation Z, on the Chinese mainland and their implications for the office workplace in the region.
Survey data included in our report reveals Chinese Generation Z's priorities of flexibility, collaboration, and sustainability. Additionally, our report emphasizes the importance of optimizing office spaces to attract and retain the Chinese Generation Z demographic, using Cushman & Wakefield's Experience per Square Foot (XSF) metric as a key performance indicator.
Finally, four included case studies illustrate successful workplace strategies on the Chinese mainland, offering actionable insights for organizations seeking to create appealing and productive work environments for Generation Z in the same region.
