Long Hua Yuan, a coveted freehold residential site located at Jalan Rimau within the private housing estates of Jalan Eunos and Bedok Reservoir in District 14, has been put up for collective sale. Cushman & Wakefield (“C&W”), the exclusive marketing agent for the property, has secured 100% owners’ consensus to launch the site for tender.
Long Hua Yuan comprises a row of 12 units of 3-storey strata landed terraces, built in the mid-1980s. It occupies a site area of 3,013.4 sq m (approximately 32,436 sq ft) with dual access along Jalan Rimau and Jalan Punai. Under the Master Plan 2019, the site is zoned “Residential” with a gross plot ratio of 1.4, translating to a maximum gross floor area of 4,218.76 sq m (approximately 45,410 sq ft). Subject to approval from relevant authorities, it has the potential to be developed into a boutique residential project with up to 49 apartment units.
Located just minutes away from Paya Lebar Central to the West and the recreational East Coast Park to the East, with the heritage town of Katong in between, Long Hua Yuan offers an excellent opportunity for the development of distinctive homes in a mature estate tucked away in a quiet residential neighbourhood.
The property boasts excellent connectivity to other parts of Singapore, with the Pan-Island Expressway (PIE) and Kallang–Paya Lebar Expressway (KPE) accessible via Eunos Link and Airport Road. It is about a 20-minute drive to the Central Business District (CBD) and a 10-minute drive to Changi Airport. Ubi and Kaki Bukit MRT stations (Downtown Line) and Eunos MRT station (East-West Line) are just a few bus stops away. Additionally, it is within 1 kilometre of reputable schools such as Maha Bodhi School and Telok Kurau Primary School.
The vibrant town of Katong, known for its local flavors, boutique cafes, must-try hawker food, and charming heritage shophouses, is also nearby, making it an ideal spot for families and friends to gather. Parents have a wealth of choices for enrichment facilities and centers for their children at Paya Lebar Central and Marine Parade.
According to Ms. Annalyn Ooi, Director of Capital Markets at Cushman & Wakefield,
“This site offers an excellent opportunity for small and mid-size developers to build an exclusive suburban boutique residential project with strong demand from nearby HDB upgraders and young families looking to buy homes closer to their parents. Indeed, the East Coast is the best-selling locale due to its proximity to numerous amenities, excellent schools, and foodie haunts. With unanimous consent from all subsidiary proprietors, there is certainty of sale, as the deal will not require approval from the Strata Titles Board.”
The reserve price for Long Hua Yuan is $58 million, translating to a land rate of $1,368 psf per plot ratio, inclusive of land betterment charge and an additional 7% bonus GFA.
The tender will close on 10 June 2025 (Tuesday) at 3.00PM.
