A multitude of exciting experiential leisure venues that go beyond traditional food and drink offerings have taken centre stage within the city’s night life over recent years. Categorised as a blend of interactive games and exciting night-time venues, experiential leisure has become a key proponent of social lives in cities across the country, with the UK emerging as the premier market for prime competitive socialising operators.
In our latest report, Playgrounds of Tomorrow, we build on our My City reports and RETHINKING: The Shape of Real Estate 2040 analysis to explore the following critical questions:
- What is experiential leisure and how can it be defined?
- What factors have facilitated the emergence of the experiential leisure sector in the UK?
- Where are the opportunities for further growth?
- What value does experiential leisure create for real estate stakeholders?
- How can experiential leisure be leveraged to complement and strengthen placemaking initiatives?
This analysis allows us to then summarise the nature of the opportunity for the sector as occupiers of prime real estate as well as analyse the risk factors within the experiential leisure sector.
