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Cinema Cinema

The Bigger (Motion) Picture - Cinema Insight

Dominic Bouvet • 24/08/2022
Whilst much of the economy has made vast strides back towards pre-pandemic operations, the cinema industry on the surface remains somewhat unrecognisable when compared with its former self. However, look beyond news of empty screens, potential bankruptcies, and low admissions, and the reality is brighter, much brighter. In this brief insight report, Cushman & Wakefield takes stock of the current market conditions that threaten the industry and highlights some of the many opportunities that are likely to shape its future. Download the full report.
Key Findings
  • The cinema industry is supported by a massive demand for film, and the experience of watching films from an auditorium in a premium seat.
  • Operationally a number of the sectors “big players” are struggling. The expansion of major operators, and covid-19 pandemic, has come at a cost and resulted in the accumulation of significant debt. However, a clear path to recovery and a number of potential solutions exist.
  • Blockbusters are performing at titanic levels, and a strong schedule of releases aided by seasonal demand is likely to propel the sector back towards pre-pandemic trading levels.
  • A drive to quality is growing the luxury market, which shows strong potential to elevate revenues beyond that of the core market.

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