About

Emma Swinnerton heads up the EMEA Flexible Workspace team and the European RETHINKING initiative at Cushman & Wakefield. With a deep understanding of the flexible workspace market and asset transformation strategies, Emma provides innovative, client-focused solutions that drive success for occupiers and investors across the UK and Europe.

Emma advises clients on flexible workspace strategies tailored to maximize asset performance and align with modern occupier needs. Additionally, she supports investor clients in repositioning and repurposing assets that are no longer fit for purpose. Through the RETHINKING initiative, Emma leads a coordinated, multi-disciplinary approach to help clients make informed investment decisions by analyzing and assessing the impact of various scenarios.

Why Contact Emma?

Emma's ability to navigate the complexities of the flexible workspace sector and address the pressing challenges of asset obsolescence makes her an invaluable partner for landlords, investors, and businesses. Whether you’re seeking to enhance your portfolio’s value, explore new opportunities in the coworking space, or future-proof your assets, Emma’s guidance ensures you achieve measurable results and long-term success.

Contact Emma Swinnerton today to discover how Cushman & Wakefield’s flexible workspace and RETHINKING solutions can help you turn challenges into opportunities.

Areas of Specialization

In her role, she specializes in providing strategic advice on flexible office solutions, including coworking spaces, to operators, landlords, investors, and new entrants in the market.

Her areas of expertise encompass:

• Flexible Workspace Strategy

  Emma advises landlords, investors, and operators across the UK and Europe on designing and implementing flexible workspace strategies that maximize asset performance and meet modern occupier demands.

• Strategic Portfolio Assessment

  Emma leverages cutting-edge market research and her deep understanding of tenant and occupier trends to deliver bespoke solutions, including scenario-based assessments and strategic portfolio reviews. These services help clients make informed investment decisions, mitigate risks, and unlock new revenue streams.

• Asset Repositioning and Repurposing

  As the leader of Cushman & Wakefield's RETHINKING initiative, Emma helps clients address the challenges of outdated office spaces. With research indicating that over 170 million sqm of office stock across 16 European cities could face obsolescence by 2030, Emma’s team offers data-driven insights and multi-disciplinary solutions to transform underperforming assets into future-proof, sustainable properties.

Her background also includes experience in global product development with British Airways, where she managed significant commercialization programs.

Emma's extensive experience in the flexible workspace sector positions her as a key advisor for clients looking to adapt to the rapidly changing dynamics of the office market.

Clients

• Patrizia
• M & G
• Nuveen
• Derwent
• St Martins
• Related Argent
• The Crown Estate
• Great Portland Estates
• Unibail Rodamco Westfield
• Stanhope
• Swansea Council
• Spelthorne Borough Council
• Vale of Glamorgan Council

Education

Fitzwilliam College, Cambridge University: MA Hons 2:1 Natural Sciences (Zoology)