Innovative Solutions. Maximum Results.
Within the everchanging, fluid landscape of retail, a highly customized data-driven strategy is crucial to success. Whether an exclusive brand on urban high streets, an established retailer in a suburban shopping destination, or a digitally native brand transitioning to its first physical store locations, our retail specialists leverage deep industry experience and global scale to provide clients with intelligence for rational decision making.
Cushman & Wakefield’s Retail Consulting experts deliver a tailored data-driven approach, encompassing location strategy, market expansion analytics, portfolio optimization, and retail demand and redevelopment feasibility. Our experts have the localized expertise and the global perspective to create innovative and responsive solutions that focus on the core needs of your business.
Our Retail Scope of Services includes:
Site Selection and Location Strategy. Retailers are constantly trying to understand where they should be and why. A combination of descriptive exploration and insights paired with predictive analytics will drive the answers to these questions. Executed through proprietary tools and technologies, our retail consulting offers critical insights using customized research and analytics to uncover key drivers of your business performance so you can make strong real estate decisions.
Market Entry or Expansion Analytics. We combine industry leading methods with innovative techniques to provide a granular view of revenue drivers, that will help you implement a successful market entry and expansion. The changing role of bricks-and-mortar, the disruption of eCommerce, and the new service models and demands to leverage data and analytics necessitate this type of detail, which our localized knowledge and global reach will truly complement.
Portfolio Optimization. Our approach provides decision support for the business to determine where, why, and how to evaluate and grow your portfolio. We build a deep understanding of the client strategy and customer base through strategic visioning workshops and then layer in customer profiling, travel behavior analysis, and leading data sources to develop advanced models that align with client strategy. We deliver these insights at scale to empower decision makers.
Retail Demand and Development Feasibility. We quantify market demand for retail space in existing or planned projects, determine retail feasibility and develop tenanting strategies to best meet market demand.
Customized Research and Analytics. Wherever you are in your business strategy, our experts create customized analytics and comprehensive deliverables to bring as much intelligence to our clients as possible. We employ custom market studies, retail reports, market momentum indices, forecasting, portfolio benchmarking, highest and best use studies, tenant mix optimization, retail database development and more.
