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Fashionalia da el salto al offline con su primera tienda física en Madrid

27/02/2020

Fashionalia da el salto al offline. El marketplace, impulsado, por Gustavo García Brusilovsky, fundador también de BuyVIP, abrirá su primera tienda física en las próximas semanas. Concretamente, la enseña se instalará en la planta baja del centro comercial Zielo de Pozuelo en un espacio de 370 metros cuadrados, ocupado antes por Zara Kids. 

Fashionalia pretende crear un espacio en el que el cliente pueda descubrir ambas marcas con una nueva experiencia de compra que aúne las ventajas del online en una tienda física. En la nueva tienda cada marca tendrá un espacio reservado de unos 10 metros cuadrados, donde Fashionalia expondrá los productos ‘bestseller’. Los consumidores podrán comprar las piezas a través de iPads o smartphones facilitados en la tienda y serán entregadas en menos de 60 minutos donde el consumidor elija.

Cushman & Wakefield ha sido la encargada de asesorar a Fashionalia en su salto al offline, con la operación de búsqueda y alquiler del nuevo local. Fashionalia, que inició su andadura en 2017, distribuye actualmente más de 130 marcas de moda y estilo de vida, tanto españolas como extranjeras y ha alcanzado los 12.000 pedidos en 2018. 

Lea la noticia completa en Moda.es

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Jenny Pizarro
Jenny Pizarro

International Partner, Head of Business Development Services, Spain, Portugal & Italy • Barcelona

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