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Industries & Sectors

Living Sector

Evolving demographics, modernized living arrangements and workplace dynamics have all changed the face of the living sector. We’ve responded to make living sector investments simpler than ever, with Cushman & Wakefield’s one-of-a-kind platform. Together, our experts provide clients with a comprehensive set of services and knowledge, through every stage of the living sector investment cycle. Whether you own or invest in conventional, student housing or co-living projects, our experts are your go-to partners to reach your investment goals.
Our Services 

We are a global leader of investment sales. It’s why real estate owners and investors look to Cushman & Wakefield experts to help with their strategic, operational and financial goals. With us as partners, our clients get easier access to local and international capital.

Learn more about Investment Sales

Multifamily assets require acute attention to economic fluctuations, real estate cycles and market trends. Leveraged by one of the world’s largest and most reputable valuation and advisory platforms, we provide timely solutions that deliver valuable insights and reduce risk for our clients’ multifamily real estate interests throughout the Americas and globally.

Learn more about Valuation & Advisory

With 38% of global carbon dioxide emissions coming from the built environment, there's incentive and urgency for everyone from occupiers to investors to embed sustainable practices into every stage of their real estate cycle. Our experts aren’t just experienced, they’re dedicated to helping every client face the future with the kind of confidence that comes from having the right plan.

Learn more about Sustainability Services


Our Living Sector Specializations 

Cushman & Wakefield living sector professionals’ expertise runs the gamut in terms of the residential product spectrum from trophy Class A assets to workforce housing. Beyond conventional living sector, we are leaders in various niche asset subtypes as well.  

Single-Family Build-to-Rent
With the boom in the single-family and build-to-rent (BTR) sector in the past five years, we are poised to serve your various needs in this growing and constantly evolving segment. Our investment sales, finance, asset services, valuation, and diligence advisory professionals are equipped to handle both BTR and scattered-site product.  

Albeit smaller than the Millennial generation, the Gen Z cohort is more likely to pursue college compared to earlier generations, thereby fueling future student housing demand. Our specialized teams provide insight into these changing market dynamics and help clients maximize the value their student housing assets.  


By 2030, all 72 million Boomers will be age 65+ and the market has adapted to offer them a diversified set of housing choices. Our Valuation & Advisory, Investment Sales, and Asset Services professionals help guide our clients with their Active Adult (55+) and Seniors Housing & Care portfolio needs. 


The rise in co-living was the result of an increased cost of living, lack of inventory, and a desire to live in premier cities. This form of communal living allows residents access to big city amenities, while creating a community within their building, with shared common areas and amenities. Globally, The House Monk found the co-living rental market accounted for a 75% increase in funding from 2018 to 2019, with countries dominating this industry being China, India, USA, and Europe.   These statistics support the United Nation’s projection that communal housing could solve the global housing crisis, as 68% of people will live in cities by 2050. 


Leadership and Contacts

rupert lea
Rupert Lea

International Partner, Head of Capital Markets Retail
Madrid, Spain

+34 91 781 38 37

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Miles Leonard
Miles Leonard

Associate, Living
Madrid, Spain

+34 91 781 83 38

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Geoff McCabe
Geoff McCabe

Associate CMG Living
Barcelona, Spain

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