TravelWifi New Flagship Store in Madrid
01 The Opportunity
Travelwifi is one of the leading suppliers of global online services and is present in 35 countries worldwide. The Spanish company Wifivox joined the Travelwifi family in 2020 with a clear vocation to grow its presence in the domestic market.
In order to achieve this, it committed to the opening of two retail premises in Madrid and Barcelona, acquiring strategic locations with high footfall in both cases: Carrer del Rosselló in Barcelona and Calle Postas in Madrid, the latter of these with the assistance of the C&W Retail Agency keep.
Having defined their location in the very heart of both cities, Wifivox entrusted the comprehensive management of the project to the C&W PDS team. Teamwork with the client gave rise to the firm’s first two stores in Spain.
02 The Solution
The store on Calle Postas in Madrid opened in August 2021 as part of its new growth strategy for Spain. The large shop windows of the premises mean that the interior design is clearly visible from the outside, this being reinforced using monitors and brand logos situated on the upper section of each of the façade gaps.
The main access is at the junction between the streets Calle Postas and Calle Esparteros, a point with high footfall due to the proximity of the square of Puerta del Sol.
The ground floor is assigned to the sales area, with a central counter and lateral display cabinets that make products visible both to customers within the store and pedestrians moving along the street. The office is located on the first floor, with 6 workstations and a meeting room. The basement houses the storeroom, staff toilet and a small office for employees. This layout will be duplicated in the case of the Barcelona store.
03 The Result
Travelwifi’s main goal was to open the Madrid store in August 2021 and then begin to implement the company’s promotion in the Spanish market. The attractive design and unbeatable location are already attracting a considerable number of daily visitors.
And this is only the first step on the way... The Barcelona store will open in a few months, along with a new retail premises in Málaga airport which, following the same design concept, will continue to attract visitors to raise brand awareness and continue with its expansion in Spain.
Are you looking an space like this?
We help you to find the perfect space for your business for sale or to let.
Meet the Team
Find Out More About Our Services
Cushman & Wakefield offers an extensive range of design, architecture and project and development services with outstanding professional discipline, with highly qualified staff, who are experienced in all areas to help our clients move to 'what's next'.